Beth Lewis
How Advertising Influences Us
1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming out with high fiber cereal would be more brands would come out with other cereals with other nutrients that our bodies could use. Some other brands have cereals high in calcium which some people think it is just as good as high fiber. A disadvantage would be that all the brands are constantly trying to out do each other, by making their cereals much healthier and needed in