Stereotyping in the Film the Birdcage (1996)
Marketing, education, suggestion and propaganda all subtly influence the opinions and values a society’s members hold. All too often, we have no clear idea how we came to hold the opinions we develop over the course of our lifetimes. From the earliest days of the film industry’s rise at the beginning of the twentieth century, film has had an enormous impact in shaping public views and ideas about everything from what it means to be a “good citizen” to what roles are acceptable and proper in a “civilized” society. With the exception of academics and serious students in film or cultural studies, most movie-goers regard the viewing of films (with the exception – sometimes – of documentaries) as simply an entertainment activity when, very often, central to the experience is the swallowing of messages that the creators of the film wish to advance. Since films are often very expensive to produce, the films that find financial backing must also meet with the approval of a society’s elite, moneyed class. It is most often the case, then, that subtle messages and affirmations about the political, social and personal norms the dominant class wishes to endorse and inculcate are embedded in films that reach a wide segment of the population. Richard Dyer, Professor of Film Studies at King's College London, in his essay Stereotyping (1), argues that one of the most common methods by which the dominant economic class attempts to reinforce the worldview it wishes to have embraced by the people, is the employment of stereotypes, which are often one-dimensional, static characterizations of people in various social roles or members of classes of people. These stereotypes range from the flattering depiction of Hero or Faithful Servant, for example, to the cartoonish, demonic or depraved portraits of a “typical” member of a group of people whose behavior or values the dominant class finds antithetical to their interests. Dyer argues that learning to recognize the use of