Starbucks
Situation Analysis
CCSS Factors:
Competitors
Pacific Coffee is the competitors of Starbucks. Pacific Coffee is another rather recognized coffee shop in Hong Kong which established earlier and it already quite well known by Hong Kong people. Pacific Coffee provides a classy and comfortable environment for customers prefers individual and quiet conversational coffee appreciation. On the other hand, Starbucks are doing an everyday lifestyle fashion. The "I need a coffee" type would probably prefer Starbucks while the "not in a hurry" type would probably go for Pacific coffee. As for the taste or the texture of the products, Starbucks' products evolve a great merchandising aura while Pacific coffee could provide quality, rich coffee and other beverage. Regard to the location, Starbucks stores are usually set up in the most popular location, especially in the business district area. Pacific Coffee will choose popular location but not the center of Starbucks area that environment is quieter and more peaceful.
Customers
Starbucks is geared to have will target a slightly more affluent group of businessman, students and leisure people around the ages of 18 to 35, who can spend time sipping coffee while working on other tasks or socializing. Starbucks typical customers buy the products in small quantities and they not only look for the quality, but also the environment where is a relaxing place for comfortable sitting. Products purchased at Starbucks are highly differentiated and unique.
Suppliers
At Starbucks, they sample coffees from around the world. Their coffee beans supplies are from America, Africa and the Pacific as the land where a coffee is grown creates subtle flavor differences. The quality of the coffee sought by Starbucks is very high. There are no substitute products for the coffee beans Starbucks must buy. Only suppliers who can meet Starbucks' coffee standards will be able to supply the giant company. The supplying industry to Starbucks,
CCSS Factors:
Competitors
Pacific Coffee is the competitors of Starbucks. Pacific Coffee is another rather recognized coffee shop in Hong Kong which established earlier and it already quite well known by Hong Kong people. Pacific Coffee provides a classy and comfortable environment for customers prefers individual and quiet conversational coffee appreciation. On the other hand, Starbucks are doing an everyday lifestyle fashion. The "I need a coffee" type would probably prefer Starbucks while the "not in a hurry" type would probably go for Pacific coffee. As for the taste or the texture of the products, Starbucks' products evolve a great merchandising aura while Pacific coffee could provide quality, rich coffee and other beverage. Regard to the location, Starbucks stores are usually set up in the most popular location, especially in the business district area. Pacific Coffee will choose popular location but not the center of Starbucks area that environment is quieter and more peaceful.
Customers
Starbucks is geared to have will target a slightly more affluent group of businessman, students and leisure people around the ages of 18 to 35, who can spend time sipping coffee while working on other tasks or socializing. Starbucks typical customers buy the products in small quantities and they not only look for the quality, but also the environment where is a relaxing place for comfortable sitting. Products purchased at Starbucks are highly differentiated and unique.
Suppliers
At Starbucks, they sample coffees from around the world. Their coffee beans supplies are from America, Africa and the Pacific as the land where a coffee is grown creates subtle flavor differences. The quality of the coffee sought by Starbucks is very high. There are no substitute products for the coffee beans Starbucks must buy. Only suppliers who can meet Starbucks' coffee standards will be able to supply the giant company. The supplying industry to Starbucks,