Snack industry in Hong Kong
Contents
1) Executive Summary
2) Objective
3) Mission
4) Marketing Objective
5) Key to Success
6) Company Summary
7) Company Ownership
8) Management Summary
9) Industry Analysis – Porter’s Five force
9.1) Rivalry among existing firms
9.2) Potential of new entrants into industry
9.3) Power of suppliers
9.4) Power of buyer
9.4) Threat of substitute products
10) Macro-environmental – PESTAL analysis
10.1) Political and legal environment
10.2) Economies environment
10.3) Social & Cultural environment
10.4) Technological environment
10.5) Extreme Events
11) SWOT analysis
11.1) Internal factory – Strength / Weakness
11.2) external factory – Opportunities / Threats
12) Competitor analysis
12.1) Competitive Profile Matrix
12.2) Market Share
13) Strategy Formulation
13.1) segmentation
13.2) Targeting
13.3) Positioning
14) Marketing Mix
14.1) Product
14.2) Place
14.3) Price
14.4) Promotional
15) Recommendation
16) Conclusion
17) Reference
1) Executive Summary
759 STORE established in year 2010, is the retail business of the CEC Group that was set up with reference to the consumer culture of living areas in Japan. It mainly sells snacks, beverages, food and other packaged food imported from Japan and other regions of the world. In the year, 759 STORE gradually introduced characteristic domestic goods including kitchen supplies and household goods mainly from Japan. Running with high inventory turnover rate, 759 STORE aimed to give desirable service to vast local Hong Kong residents, providing a relaxing shopping environment with wide range of products for 759 store’s customers to choose.
Now a day, 759 STORE is basically one of largest snacks chains store in Hong Kong. This project report aims to find out “Why is a winning business”, review the business strategies, state the opportunities and problems through the internal and external analysis, and recommend future strategies for improvement.
For strategic analysis part, we
1) Executive Summary
2) Objective
3) Mission
4) Marketing Objective
5) Key to Success
6) Company Summary
7) Company Ownership
8) Management Summary
9) Industry Analysis – Porter’s Five force
9.1) Rivalry among existing firms
9.2) Potential of new entrants into industry
9.3) Power of suppliers
9.4) Power of buyer
9.4) Threat of substitute products
10) Macro-environmental – PESTAL analysis
10.1) Political and legal environment
10.2) Economies environment
10.3) Social & Cultural environment
10.4) Technological environment
10.5) Extreme Events
11) SWOT analysis
11.1) Internal factory – Strength / Weakness
11.2) external factory – Opportunities / Threats
12) Competitor analysis
12.1) Competitive Profile Matrix
12.2) Market Share
13) Strategy Formulation
13.1) segmentation
13.2) Targeting
13.3) Positioning
14) Marketing Mix
14.1) Product
14.2) Place
14.3) Price
14.4) Promotional
15) Recommendation
16) Conclusion
17) Reference
1) Executive Summary
759 STORE established in year 2010, is the retail business of the CEC Group that was set up with reference to the consumer culture of living areas in Japan. It mainly sells snacks, beverages, food and other packaged food imported from Japan and other regions of the world. In the year, 759 STORE gradually introduced characteristic domestic goods including kitchen supplies and household goods mainly from Japan. Running with high inventory turnover rate, 759 STORE aimed to give desirable service to vast local Hong Kong residents, providing a relaxing shopping environment with wide range of products for 759 store’s customers to choose.
Now a day, 759 STORE is basically one of largest snacks chains store in Hong Kong. This project report aims to find out “Why is a winning business”, review the business strategies, state the opportunities and problems through the internal and external analysis, and recommend future strategies for improvement.
For strategic analysis part, we