Size Zero Models
Introduction
In the present day scenario, I find it quite apparent that all fashion trends mainly target women. I have witnessed that be it big brands like Versace, D&G, and Gucci or a local brand such as Primark, everyone wants their media agencies to hire models that are size zero and very few brands have slightly bigger sized women to endorse their product.
Seemingly when the question comes to sanction a new product or a new launch arises, the media supports size zero models thus influencing the designers creations. While browsing through various fashion magazines I found that the media agrees with Rosalind Coward’s statement, “The ‘perfect’ female body would be between five foot eight, long-tregged, tanned and vigorous looking, but above all, without a spare inch of flesh”. (Coward,1984,P52).Subsequently, women with figures fitting the above statement are considered ‘ideal’.
Undoubtedly media’s representation of female figures has affected society as a whole, leading to women of every age group and mainly the younger generation trying to be size zero thus overlooking their physical, social and other limitations. Benjamin A Straight of The Two Finger Diet mentions in his book that “Mellican adds that that there has been pressure on women to conform to prevailing fashions and standards of beauty” (Straight, 2005, p. 36). The portrayal of thin or size zero women as the one that every one yearns for, a hot pick of leading brands coupled with various added advantages has even compelled women to go to every extreme to attain that figure. Even Benjamin says, “Having the appropriately sized and proportioned body increased a women opportunities for value and esteem from herself, her female peers, males and society” (Straight,2005,p.63)
Browsing through the results of various market trends and surveys, a majority of people wish to have size zero models to endorse their favorite brands. Only few women wished some plus size female models to market their
In the present day scenario, I find it quite apparent that all fashion trends mainly target women. I have witnessed that be it big brands like Versace, D&G, and Gucci or a local brand such as Primark, everyone wants their media agencies to hire models that are size zero and very few brands have slightly bigger sized women to endorse their product.
Seemingly when the question comes to sanction a new product or a new launch arises, the media supports size zero models thus influencing the designers creations. While browsing through various fashion magazines I found that the media agrees with Rosalind Coward’s statement, “The ‘perfect’ female body would be between five foot eight, long-tregged, tanned and vigorous looking, but above all, without a spare inch of flesh”. (Coward,1984,P52).Subsequently, women with figures fitting the above statement are considered ‘ideal’.
Undoubtedly media’s representation of female figures has affected society as a whole, leading to women of every age group and mainly the younger generation trying to be size zero thus overlooking their physical, social and other limitations. Benjamin A Straight of The Two Finger Diet mentions in his book that “Mellican adds that that there has been pressure on women to conform to prevailing fashions and standards of beauty” (Straight, 2005, p. 36). The portrayal of thin or size zero women as the one that every one yearns for, a hot pick of leading brands coupled with various added advantages has even compelled women to go to every extreme to attain that figure. Even Benjamin says, “Having the appropriately sized and proportioned body increased a women opportunities for value and esteem from herself, her female peers, males and society” (Straight,2005,p.63)
Browsing through the results of various market trends and surveys, a majority of people wish to have size zero models to endorse their favorite brands. Only few women wished some plus size female models to market their