Service Marketing Study
PROJECT ON SERVICES MARKETING:
COMPARITIVE STUDY BETWEEN BARISTA AND CAFÉ COFFEE DAY
DONE BY:-
S.SRDIVYA LAKSHMI HARIDAS B.GAYATHRI SANDYA GANESAN KUSHBOO AGARWAL
CONTENTS
1. History of the coffee industry
2. Objectives
3. Methodology
4. Introduction to Barista • Marketing mix • Quality sources • Merchandising • Pricing, process, positioning • Brand image- products, prices, people, physical evidence, place, promotion, distribution
5. Introduction to Café Coffee Day • Marketing mix • Quality sources • Merchandising • Pricing, process, positioning • Brand image- products, prices, people, physical evidence, place, promotion, distribution
6. Comparison between Barista and Café Coffee Day • Taste and quality of products • Food offering • Pricing • Order process and time • Delivery process and time • Human resources- staff • Ambience and décor • Availability of products • Value for money • Merchandising and rental space • Competition • Loyalty programmes • Promotions
7. Conclusion
8. Bibliography
Interesting facts:
• Coffee was first known in Europe as Arabian Wine.
• Coffee is presently the second most traded commodity in the world. It is
COMPARITIVE STUDY BETWEEN BARISTA AND CAFÉ COFFEE DAY
DONE BY:-
S.SRDIVYA LAKSHMI HARIDAS B.GAYATHRI SANDYA GANESAN KUSHBOO AGARWAL
CONTENTS
1. History of the coffee industry
2. Objectives
3. Methodology
4. Introduction to Barista • Marketing mix • Quality sources • Merchandising • Pricing, process, positioning • Brand image- products, prices, people, physical evidence, place, promotion, distribution
5. Introduction to Café Coffee Day • Marketing mix • Quality sources • Merchandising • Pricing, process, positioning • Brand image- products, prices, people, physical evidence, place, promotion, distribution
6. Comparison between Barista and Café Coffee Day • Taste and quality of products • Food offering • Pricing • Order process and time • Delivery process and time • Human resources- staff • Ambience and décor • Availability of products • Value for money • Merchandising and rental space • Competition • Loyalty programmes • Promotions
7. Conclusion
8. Bibliography
Interesting facts:
• Coffee was first known in Europe as Arabian Wine.
• Coffee is presently the second most traded commodity in the world. It is