Another important thing is environment. Urban stores have an environment of urban feelings. The urban building structure, buffed and tinted roof, original concrete floor, Glassed winnow, hand cut green wallpaper etc always provide a urban feel. The is a balance between design and functionality. Lighting throughout the store is also used to emphasize the focus on food.…
1982 George Davis joined the company in order to sell designer style clothing at High street prices. This is when the Next Womenswear chain was launched. Two years later in 1984 the men¡¦s range was launched, followed by the range of household furnishing in 1985.…
The company started growing promptly and had five lines of clothing made at the end of the year. Later on, the company’s operations were moved out of his grandmother’s basement and into a manufacturing house in Maryland. They received an excessive amount of recognition by the late 90s, but there was definitely competition.…
The company product range includes theirs own brand as well as international brands and created a good mix that seems to reach mass family market, specially mature and young women, including brides. The website follows the atmosphere at the store: everything at the same place at the same time. It offers a wide range of products across women wear, men wear, children’s wear lingerie, accessories, health and beauty, home ware and gifts. Among other aims, the company intend to increase sales and market share, as they improve customers’ satisfaction and loyalty, and continue expanding internationally through arrangements with franchise…
- To provide modern young women with a boutique that offers a fun and comfortable shopping environment…
Good mix of products, I could find where the casual clothing from the more formal products. Signs were displayed quite well and easy to located where everything is. Areas dedicated was good, it wasn’t overly busy and overwhelming.…
The Company’s retail stores and Internet websites sell a variety of different merchandise which includes men’s, women’s and children’s apparel, accessories, cosmetics, home furnishings and other goods. The merchandise varies by size of store, known as “merchandising character” and “character of customers in the trade areas”.…
Companies that has their own designers in-house. In this case everything is done in-house, design, marketing and wholesaling.…
began to launch their own ready-to-wear lines offering mass-produced clothes in set sizes with a…
Even though one might believe that the system used by Benetton and such other collections such as GAP is superior due to the lower labor costs by the outsourcing to other countries and other reasons, in reality the process used by Inditex, the worlds third largest clothing retailer, to produce the Zara brand is much better because even with higher labor costs, transportation and shipping involve in the manufacturing process and shipping finished product to stores, costs are still lower and the product is in one place for production. Thus Inditex has greater responsiveness and flexibility. Inditex uses a network of several smaller manufacturing companies that provide needed materials and provide more flexibility. In addition, Inditex owns all its own shops and is not operated in retail franchises that are owned by third parties. This extra “hands on” approach allows Inditex to have a lot more control over both production and sell of product and allows them to have more direct consumer contact to improve their product or know what the consumer wants. By combining high fashion, rapid response to sales feedback, and low costs—giving the consumer low pricing, Inditex definitely has the superior…
If there is one thing I have noticed about Reiss’ stores worldwide, it is the minimalistic, formal and no-nonsense layout. From monochrome steps to clear hanging shelves, the moment you enter the shop the ambience is smooth yet sharp, simple yet bold and calm yet formal.…
The chain was originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of women wear ranging from casual styles to the urban, sophisticated look. Massimo Dutti has since grown into a major group…
The department stores are located in large urban centers, as Madrid, Barcelona, Seville, Bilbao and now in Lisbon. Their space is designed like a Shopping center with a great variety of products and services, distributed in a large, fashion and comfortable dimension (more than 2.500m2) with 2 or more floors and escalators, to satisfy the customer.…
The brand is easy to reach for customers because of their many points of sales, i.e. more than 4,000 worldwide. Their denim is of a very high quality. The most remarkable concepts is the menu concept. This was an idea comparable to modern fast food restaurants. Customers could chose entire outfits from a menu, and the staff was dressed as fast food employees.…
Company is providing quality products to its customers within the Pakistan and outside the Pakistan. Presently company is exporting its all kinds if apparel products.…