Restaurant Marketing Plan
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Marketing Plan For
FANatics Sports Bar & Grille
Proposed by:
Christina Moultrie
Wilmington, NC
Submitted to:
December 09, 2011
Table of Contents
I. Executive Summary…………………………………………………Pg: 3 II. Company Description…………………………………………….....Pg: 4 III. Strategic Focus and Plan…………………….....................................Pg: 4 & 5 IV. Situation Analysis…………………………………………………...Pg: 5 & 6 V. Market-Product Focus………...…………………………………….Pg: 6 & 7 VI. Marketing Program……..…………………………………………...Pg: 7 & 8 VII. Financial Data and Projections…….………………………………..Pg: 8 & 9 VIII. Organization Structure………………………………………………Pg: 9 - 11 IX. Implementation……………………………………………………...Pg: 12 X. Evaluation and Control……………………………………………...Pg: 13-15 XI. Bibliography…………..…………………………………………….Pg: 16-19
Executive Summary FANatics Sports Bar & Grill is a new restaurant and lounge featuring a variety of boldly flavored, made-to-order menu items. Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system- which includes free Wi-Fi, a full bar and an open layout, which appeals to sports fans and families alike. Our services include elements of both the quick and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick counter service, casual dining table service or take-out. Our extensive selection of food and warm atmosphere- combined with our guests’ ability to customize their dining experience- encourages guest visits and customer loyalty.
Company Description FANatics Sports Bar and Grill will strive to be the premier sports themed restaurant in the greater Wilmington area. While this is not the first sports bar in the area, we plan to provide the customers with an experience not available at any of
Marketing Plan For
FANatics Sports Bar & Grille
Proposed by:
Christina Moultrie
Wilmington, NC
Submitted to:
December 09, 2011
Table of Contents
I. Executive Summary…………………………………………………Pg: 3 II. Company Description…………………………………………….....Pg: 4 III. Strategic Focus and Plan…………………….....................................Pg: 4 & 5 IV. Situation Analysis…………………………………………………...Pg: 5 & 6 V. Market-Product Focus………...…………………………………….Pg: 6 & 7 VI. Marketing Program……..…………………………………………...Pg: 7 & 8 VII. Financial Data and Projections…….………………………………..Pg: 8 & 9 VIII. Organization Structure………………………………………………Pg: 9 - 11 IX. Implementation……………………………………………………...Pg: 12 X. Evaluation and Control……………………………………………...Pg: 13-15 XI. Bibliography…………..…………………………………………….Pg: 16-19
Executive Summary FANatics Sports Bar & Grill is a new restaurant and lounge featuring a variety of boldly flavored, made-to-order menu items. Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system- which includes free Wi-Fi, a full bar and an open layout, which appeals to sports fans and families alike. Our services include elements of both the quick and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick counter service, casual dining table service or take-out. Our extensive selection of food and warm atmosphere- combined with our guests’ ability to customize their dining experience- encourages guest visits and customer loyalty.
Company Description FANatics Sports Bar and Grill will strive to be the premier sports themed restaurant in the greater Wilmington area. While this is not the first sports bar in the area, we plan to provide the customers with an experience not available at any of
Bibliography: 2011 Economic Index. NC Department of Commerce. Retrieved December 9, 2011. From http://www.nccommerce.com/Portals/0/Research/EconIndex/2011%20Economic%20Index.pdf Wild Wing Café Menu. Wild Wing Café. Retrieved December 9, 2011. From http://www.wildwingcafe.com/our-locations/wilmington-nc.php Dining Guide. Encore Magazine. Retrieved December 9, 2011. From http://www.encorepub.com/welcome/?page_id=879