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project 340
NORTH SOUTH UNIVERSITY
FIN 340
Working capital management
Sec: 1
Group Project
Submitted To:
SaadHossain (sdf)
Lecturer
School of Business
Submitted By:
Group 4
Name ID Sheikh Fuad Ahmed 101 0078 030 Md. NazmulHossain 101 0196 030
Imtiaz Akbar 112 0146 030
AshifZaman Turin 112 0380 030
Shahriar Hassan 112 0684 030
Anik Md. Khalid Hossain 122 0119 030
Executive Summary

Table of content
Industry Overview
The auto industry is highly concentrated. The top 10 global automakers account for roughly 80% of the worldwide production and nearly 90% of total vehicles sold in the U.S.
From the data of the automobile market in US, we find that the big players of the market are Ford, General Motors Company (GM), Chrysler, BMW, Honda, Hyundai, Jaguar/Land Rover, Kia, Mazda, Mitsubishi, Nissan, Toyota, Volvo. Among them in January 2013, General Motors Company (GM) led with an 18.7% market share in the U.S., followed by Ford Motor Co. (F) with a 15.9% market share, Toyota Motors Corp. (TM) with a 15.1% market share, Chrysler-Fiat with a 11.3% market share, and Honda Motor Co. (HMC) and Nissan Motor Co. (NSANY) at the last spots with 9.0% and 7.8% market shares, respectively.
Toyota recaptured the sales crown from General Motors by selling 9.75 million vehicles globally in 2012, which exceeded GM’s sales of 9.29 million vehicles. Germany’s Volkswagen AG (VLKAY) came third with sales of 9.07 million vehicles for the year. Toyota’s victory can be attributed to its impressive product lineups and marketing initiatives.
Toyota lost its No.1 position to GM in 2011 after gaining the title from GM in 2008. The loss of crown was driven by declining reputation due to a series of safety

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