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Nucor Corporation Analysis

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Nucor Corporation Analysis
Nucor Corporation: Competing Against Low-Cost Steel Imports

Group E

Charisse Cohen
Valarie Lindsey
Teshaunte Lyons
Billy Ray Richardson

MGT 590: CAPSTONE—COMPETING GLOBALLY

Dr. Raman Patel – Professor

August 17, 2009
Nucor Corporation: Competing Against Low-Cost Steel Imports
Written Analysis

Executive Summary

This report discusses the challenges that The Nucor Corporation faces during this era of social and economic climate change. Using Porter's Five Forces Analysis and Four Generic Strategies, we will assess the steel industry standards as it relates to the strategies implemented by the Nucor Corporation. We will also assess what Nucor’s strengths and weaknesses are, and if they will be able to continue their current undertakings in this exacting environment.

Nasdaq’s financial analysis shows that Nucor has managed to excel in the steel industry for the past five years. The financial indicators also show that Nucor has implemented a strategic course that has allowed them to both develop and execute the right strategy for their company.

Our team will analyze if Nucor is capitalizing on its key strengths and the source of Nucor’s manufacturing distinction as well as its organizational structure and the threats from competitors who may be able to capitalize on Nucor’s weaknesses.

Nucor Corporation: Competing Against Low-Cost Steel Imports
Written Analysis

Questions

What are the primary competitive forces impacting U.S. steel producers in general and the producers like Nucor that make new steel products via recycling scrap steel in particular? Please do a five-forces analysis to support your answer.

The possible competitive forces that could have a tremendous impact on the steel industry are the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, level of rivalry, threat of substitutes. Of the aforementioned forces, the primary competitive forces impacting the U.S.



Cited: Gamble, John, E. 2008. Essentials of strategic management: the quest for competitive advantage/John E. Gamble, Arthur A. Thompson, Jr. -1st ed.

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