Medimix Analysis
How To Increase The Market Share Of Medimix Soap
A “Marketing Applications“ Project Report By
Ashwini Hunsimarad (M-10-18)
Farhan Khan (M-10-23)
Manali Mangaonkar (M-10-30)
Arun Mundhe (M-10-32)
Sarvesh Shinde (M-10-52)
Index Serial Number | Topic | Page Number | 1. | Executive Summary | | 2. | Company Profile | | 3. | Company History | | 4. | The Product - Medimix | | 5. | Types of Customers | | 6. | | | | | | | | | | | | | | | | | | | | |
Executive Summary
Medimix soap is a product by Cholayil Company with a great heritage in herbal products. “Medimix Soap” the leader of herbal market and has a great potential in the soap market. It is a soap that appears in our mind when we talk about ayurvedic soap.
Medimix is a story of a home-grown product. Everything-from idea to research to manufacture, packaging, distribution and marketing-was done by a family proprietary, the company managed to develop a brand on its own terms. It all started with Dr. V.P.S. Sidhan , who focused on finding cures through ayurveda. In 1969, Sidhan launched Medimix as total skin care ayurvedic soap with just Rs 500 as seed capital and a fraternity of chemists. Medimix from there has grown to become Rs. 140 crore brand by the year 2007 and has 3.2% of market share.
This report is about exploratory study about increasing the market share of the medimix soap. Both primary and secondary research methodology was done. For primary research retailers and customers were surveyed. In the customer survey the consumer buying behaviour and perception towards soaps were understood. In the retail survey the distribution and supply channel and the customer behaviour with respect to selling was collected. This primary data collected was processed statistically with the help of SPSS. The secondary research helped us to analyse this data collected with respect to the soap industry as a whole including its major market players,
A “Marketing Applications“ Project Report By
Ashwini Hunsimarad (M-10-18)
Farhan Khan (M-10-23)
Manali Mangaonkar (M-10-30)
Arun Mundhe (M-10-32)
Sarvesh Shinde (M-10-52)
Index Serial Number | Topic | Page Number | 1. | Executive Summary | | 2. | Company Profile | | 3. | Company History | | 4. | The Product - Medimix | | 5. | Types of Customers | | 6. | | | | | | | | | | | | | | | | | | | | |
Executive Summary
Medimix soap is a product by Cholayil Company with a great heritage in herbal products. “Medimix Soap” the leader of herbal market and has a great potential in the soap market. It is a soap that appears in our mind when we talk about ayurvedic soap.
Medimix is a story of a home-grown product. Everything-from idea to research to manufacture, packaging, distribution and marketing-was done by a family proprietary, the company managed to develop a brand on its own terms. It all started with Dr. V.P.S. Sidhan , who focused on finding cures through ayurveda. In 1969, Sidhan launched Medimix as total skin care ayurvedic soap with just Rs 500 as seed capital and a fraternity of chemists. Medimix from there has grown to become Rs. 140 crore brand by the year 2007 and has 3.2% of market share.
This report is about exploratory study about increasing the market share of the medimix soap. Both primary and secondary research methodology was done. For primary research retailers and customers were surveyed. In the customer survey the consumer buying behaviour and perception towards soaps were understood. In the retail survey the distribution and supply channel and the customer behaviour with respect to selling was collected. This primary data collected was processed statistically with the help of SPSS. The secondary research helped us to analyse this data collected with respect to the soap industry as a whole including its major market players,