Marketing Skin Food
1.0 Introduction 2.1 Skinfood is a South Korean cosmetics manufacturer with headquarters in Seoul since 1957 that launched their first shop in 2004 in Korea. The motto of their product is “good food for health is also good for the skin” which make them become the first food cosmetic brand developed with a differentiated unique concept of 'food'. Then, because of that, it became a well-known cosmetic and skincare brand in many countries outside South Korea such as Taiwan, Malaysia, Singapore, and others. As seen from their motto, all of their products emphasis from the best and healthiest organic food ingredient scented and bottled according to their design and formulation concepts. One of their avocado products even listed in the Guinness World Records. Their logo shows their purity and goodness product and a guardian angel as their mascot sent to protect and carefully guard your skin towards a healthier skin. 2.2 The main purpose of this report is to discuss two Skinfood’s environmental forces impact on the marketing activities, and describe each of the stages of the buying process that consumer needs. 2.0 Microenvironment 3.3 This environment influences the organization’s ability to serves the customers directly. It includes suppliers that deal directly or indirectly, marketing intermediaries, customers, competitors and company’s image. That tends to suggest small, but this can be misleading. 3.4 Every business always has their competitors in the market. Without exception, Skinfood has many of other cosmetic brands especially all the cosmetic brands that emphasis of the beauty from the nature. In Singapore, Skinfood compete with Korean brands as well such as Nature Republic with their medicinal blend of purified waters (MD) collected from renowned sources around the world and extracts from the finest natural ingredients using patented Nanophospholipid Liposome Drug Delivery Technology, Face Shop, De Enchant and others. Most of them
Bibliography: Kotler. P, Armstrong. G (2004), Principles of Marketing, tenth edition, Pearson Prentice Hall. www.skinfood.sg http://jampipi.blogspot.com/ www.thebodyshop.com http://forums.cozycot.com/skincare/26713-the-face-shop-vs-the-skin-food.html http://naturerepublic.com.sg/03/index.php?option=com_content&view=article&id=46:about-us&catid=34:demo http://teikakawashi1.blogspot.com/2010/04/skin-food.html http://www.articlesbase.com/skin-care-articles/key-demographics-revealed-in-skin-cream-market-1017341.html http://goliath.ecnext.com/coms2/gi_0199-3745100/Skin-is-in-changing-consumer.html