Marketing Plan of Coca Cola
An Assignment On The Marketing Plan of
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Course instructor
Professor: Md. Zakir Hossain Bhuiyan Ph.D
Course title
Marketing Management
MKT 601 (Section A)
The Issue on Focus
The Marketing Plan
Submitted By
Md. Shamsul Atefin [04512530] Abu Raihan Ahmed [04512528] Md.Asif Iqbal [04512529] Nadira Begum [04512523]
Date of Submission April07, 2011
Stamford University Bangladesh
TABLE OF CONTENTS
Contents: Page No. 1) Executive Summary 5
2) Introduction 6
3) Situation Analysis 9
a) External 9
i) Customer 9
ii) Competitor Analysis 10
b) Internal 11
i) Company 11
ii) Context 11
4) Market Summary 12
a) Market Growth 12
b) Market Demographics 12
c) Psychographics Segmentation & Market Trends 13
d) Market Needs 13
e) Market Behavior 13
f) Market Share Growth Rate 14
g) Market Growth 15
5) SWOT Analysis 16
a) Strengths 16
b) Weaknesses 17
c) Opportunities 18
d) Threats 18
6) Competition 19
7) Product Offering 20
8) Keys to Success 21
9) Critical Issues 22
10) Marketing Strategy 23
[pic]
Course instructor
Professor: Md. Zakir Hossain Bhuiyan Ph.D
Course title
Marketing Management
MKT 601 (Section A)
The Issue on Focus
The Marketing Plan
Submitted By
Md. Shamsul Atefin [04512530] Abu Raihan Ahmed [04512528] Md.Asif Iqbal [04512529] Nadira Begum [04512523]
Date of Submission April07, 2011
Stamford University Bangladesh
TABLE OF CONTENTS
Contents: Page No. 1) Executive Summary 5
2) Introduction 6
3) Situation Analysis 9
a) External 9
i) Customer 9
ii) Competitor Analysis 10
b) Internal 11
i) Company 11
ii) Context 11
4) Market Summary 12
a) Market Growth 12
b) Market Demographics 12
c) Psychographics Segmentation & Market Trends 13
d) Market Needs 13
e) Market Behavior 13
f) Market Share Growth Rate 14
g) Market Growth 15
5) SWOT Analysis 16
a) Strengths 16
b) Weaknesses 17
c) Opportunities 18
d) Threats 18
6) Competition 19
7) Product Offering 20
8) Keys to Success 21
9) Critical Issues 22
10) Marketing Strategy 23