Marketing Managment Assignment Resubmission
APPENDIX A: ASSIGNMENT COVER SHEET
ASSIGNMENT COVER SHEET
Surname
Nagooroo
First Name/s
Christopher
Student Number
125730
Subject
Marketing Management
Assignment Number
2
Tutor’s Name
Nobuhle Kamurai
Examination Venue
Johannesburg
Date Submitted
10 June 2014
Submission (√)
First Submission
.resubmission
√
Postal Address
P.O.Box 1909
Sunninghill
Johannesburg
2157
E-Mail
Christopher_nagooroo@symantec.com
Contact Numbers (Work) 011 7976631
(Home)
(Cell) 082 8421678
Course/Intake
MBA Year 1 January 2014
Declaration: I hereby declare that the assignment submitted is an original piece of work produced by myself.
Signature: C Nagooroo
Date: 10 June 2014
Question 1
Introduction
Velvet Sky was a low cost airline that launched in March 2011. The company’s corporate philosophy, mandated cost saving through all levels of operations. It was claimed to be the first Broad-based black economic empowerment compliant airline based in Durban. Velvet sky initially enjoyed some success but very quickly ran into financial problems and was subsequently grounded. This essay provides a critical analysis of the impact that the financial problems and the grounding of flights had on the Velvet Sky brand.
Discussion
Velvet Sky seemed to be a true underdog story that had many working class South Africans routing for its success. The Velvet Sky brand to resonated with the South African public. Here we had a little airline championing the cause of South Africans and taking on the heavy weights of the Aviation industry by providing flights at lower costs. Within a few months Velvet Sky had made a significant impact on the domestic discount airline market and through support from passengers that had
ASSIGNMENT COVER SHEET
Surname
Nagooroo
First Name/s
Christopher
Student Number
125730
Subject
Marketing Management
Assignment Number
2
Tutor’s Name
Nobuhle Kamurai
Examination Venue
Johannesburg
Date Submitted
10 June 2014
Submission (√)
First Submission
.resubmission
√
Postal Address
P.O.Box 1909
Sunninghill
Johannesburg
2157
Christopher_nagooroo@symantec.com
Contact Numbers (Work) 011 7976631
(Home)
(Cell) 082 8421678
Course/Intake
MBA Year 1 January 2014
Declaration: I hereby declare that the assignment submitted is an original piece of work produced by myself.
Signature: C Nagooroo
Date: 10 June 2014
Question 1
Introduction
Velvet Sky was a low cost airline that launched in March 2011. The company’s corporate philosophy, mandated cost saving through all levels of operations. It was claimed to be the first Broad-based black economic empowerment compliant airline based in Durban. Velvet sky initially enjoyed some success but very quickly ran into financial problems and was subsequently grounded. This essay provides a critical analysis of the impact that the financial problems and the grounding of flights had on the Velvet Sky brand.
Discussion
Velvet Sky seemed to be a true underdog story that had many working class South Africans routing for its success. The Velvet Sky brand to resonated with the South African public. Here we had a little airline championing the cause of South Africans and taking on the heavy weights of the Aviation industry by providing flights at lower costs. Within a few months Velvet Sky had made a significant impact on the domestic discount airline market and through support from passengers that had
Bibliography: Happy to provide one if requested. Apologies for the inconvenience.