Marketing Management (Analysis of Major Juices in Pakistan)
MARKETING MANAGEMENT
REPORT
EXECUTIVE SUMMARY
This project report covers the broad area of impacts of controllable and uncontrollable variables in remote environment for the company, like economic boom or slump, segmentation on the basis of cultural likings and disliking of the consumers along with the social set up and their purchase behavior. An important part of this project report comprises the market situation in which Haleeb is competing. Market acceptability of its products and the upcoming trends regarding to juices are discussed. A detailed information about competitors like Nestle which is also the market leader and Shezan, and how they are affecting the company is also provided. An overview of distribution system and criteria of Haleeb in case of juices. A brief description of the company’s marketing, non marketing and management’s capability is given which tells us about the company’s internal strengths and weaknesses.
Then comes the most important portion of the company’s operations, which is the strategic management of marketing mix I-e 4Ps. And Recommendations and strategies to make its product superior are discussed.
INTRODUCTION AND HISTORY OF COMPANY
History
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother 's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé 's new formula saved the child 's life, and soon, FarineLactée Henri Nestlé was being sold in much of Europe.
1905-1918
In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé 's production had more than doubled.
1918 -1938
After the war Government
REPORT
EXECUTIVE SUMMARY
This project report covers the broad area of impacts of controllable and uncontrollable variables in remote environment for the company, like economic boom or slump, segmentation on the basis of cultural likings and disliking of the consumers along with the social set up and their purchase behavior. An important part of this project report comprises the market situation in which Haleeb is competing. Market acceptability of its products and the upcoming trends regarding to juices are discussed. A detailed information about competitors like Nestle which is also the market leader and Shezan, and how they are affecting the company is also provided. An overview of distribution system and criteria of Haleeb in case of juices. A brief description of the company’s marketing, non marketing and management’s capability is given which tells us about the company’s internal strengths and weaknesses.
Then comes the most important portion of the company’s operations, which is the strategic management of marketing mix I-e 4Ps. And Recommendations and strategies to make its product superior are discussed.
INTRODUCTION AND HISTORY OF COMPANY
History
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother 's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé 's new formula saved the child 's life, and soon, FarineLactée Henri Nestlé was being sold in much of Europe.
1905-1918
In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé 's production had more than doubled.
1918 -1938
After the war Government
References: As the data for Pakistan beverage market and especially the juice market is skater on the cyber space so here are some links from which data about the particular market obtained. www.cia.gov www.nestle.com.pk www.haleebfoods.com/ www.shezan.com/ M Usman (Distributor)