Marketing Ip 4
Anjannet Emanuel
American Intercontinental University
Unit 4 Individual Project
MKTG 205-1205A-03 – Principles of Marketing
Sunday, December 9, 2012
Abstract
When looking over the Procter and Gamble company history, there is a lot to consider and to wonder how the company has made it this long, and remained on top of the market. To do so a company would have to have strong ethics, and stand behind their products, which Procter and Gamble does do. Over the past few weeks, Mr. Roark, has taught the class different aspects of the marketing field.
Procter and Gamble Marketing is important when it comes to getting a product to consumers, but everyone has a different understanding of what all marketing entails. From the business dictionary online, the definition of marketing is as follows: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) Identification, selection and development of a product, (2) Determination of its price, (3) Selection of a distribution channel to reach the customer’s place, and (4) Development and implementation of a promotional strategy. The product that is being review is Procter and Gamble’s laundry detergent. The company has a list of products on the market for consumers to select from, which makes this companies marketing strategy interesting. Through this paper environment forces, marketing strategies, product overview, pricing strategy, as well as distribution channels will be reviewed. Procter and Gamble was established in 1837, and has continued to keep up with the changes that households have gone through. “P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G’s growth strategy, inspired by our Purpose, is to touch and improve more
American Intercontinental University
Unit 4 Individual Project
MKTG 205-1205A-03 – Principles of Marketing
Sunday, December 9, 2012
Abstract
When looking over the Procter and Gamble company history, there is a lot to consider and to wonder how the company has made it this long, and remained on top of the market. To do so a company would have to have strong ethics, and stand behind their products, which Procter and Gamble does do. Over the past few weeks, Mr. Roark, has taught the class different aspects of the marketing field.
Procter and Gamble Marketing is important when it comes to getting a product to consumers, but everyone has a different understanding of what all marketing entails. From the business dictionary online, the definition of marketing is as follows: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) Identification, selection and development of a product, (2) Determination of its price, (3) Selection of a distribution channel to reach the customer’s place, and (4) Development and implementation of a promotional strategy. The product that is being review is Procter and Gamble’s laundry detergent. The company has a list of products on the market for consumers to select from, which makes this companies marketing strategy interesting. Through this paper environment forces, marketing strategies, product overview, pricing strategy, as well as distribution channels will be reviewed. Procter and Gamble was established in 1837, and has continued to keep up with the changes that households have gone through. “P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G’s growth strategy, inspired by our Purpose, is to touch and improve more
References: Kerin, R. (2012). Marketing (9) Retrieved from AIU Online Virtual Campus. Principles Of Marketing: MKTG205-1203A:288. Z. Stambor (2010). Procter & Gamble takes a step forward in online retailing. Retrieved July 1, 2012 from http://www.internetretailer.com http://www.businessdictionary.com/definition/marketing.html www.pg.com http://www.referenceforbusiness.com/businesses/M-Z/Procter-Gamble-Company.html