MKT 441 Week 4: Measurement Scales
Measurement Scales Paper
Chris Ostorga
MKT/441
Marketing Research Group ID: PA13BSA07
November 26, 2013
Angila Romious PH.D.
Week Four Individual Assignment
Introduction
The four measurement scales that I have chosen will be Nominal, Ordinal, Interval, and Ratio. These measurements all severe a purpose when conducting marketing research especially when conducting questionnaires or surveys. Without these scales market researchers could not find the answers to most of their questions. If the questionnaire has no one standard result, it will indicate that the system has a flaw and needs one of these four scale to accurately determine such anticipated results. I will now go into more depth to the following measurement scales. Qualitative Data
Before focusing on the selected scales I would like to cover a bit on qualitative data which is a non-numerical documents that are conveyed into words and sentences. This type of information can be documents through the comments made by individuals on a product or service. Nevertheless, …show more content…
This is why nominal scales are used principally to differentiate between certain items or characteristics of a product or service in the marketing sense. When researcher work with nominal data, the substances do not include a nature, evocative order and thus researchers can count these items but will not be able to order or measure them. On the other hand the calculation that are based on frequencies are considered to be effective. Since there are many errors or miscalculations from traditional assigning of numbers to the object which may include certain ideas or behavior used, researchers have found nominal data more convenient for analyzing numerical
Chris Ostorga
MKT/441
Marketing Research Group ID: PA13BSA07
November 26, 2013
Angila Romious PH.D.
Week Four Individual Assignment
Introduction
The four measurement scales that I have chosen will be Nominal, Ordinal, Interval, and Ratio. These measurements all severe a purpose when conducting marketing research especially when conducting questionnaires or surveys. Without these scales market researchers could not find the answers to most of their questions. If the questionnaire has no one standard result, it will indicate that the system has a flaw and needs one of these four scale to accurately determine such anticipated results. I will now go into more depth to the following measurement scales. Qualitative Data
Before focusing on the selected scales I would like to cover a bit on qualitative data which is a non-numerical documents that are conveyed into words and sentences. This type of information can be documents through the comments made by individuals on a product or service. Nevertheless, …show more content…
This is why nominal scales are used principally to differentiate between certain items or characteristics of a product or service in the marketing sense. When researcher work with nominal data, the substances do not include a nature, evocative order and thus researchers can count these items but will not be able to order or measure them. On the other hand the calculation that are based on frequencies are considered to be effective. Since there are many errors or miscalculations from traditional assigning of numbers to the object which may include certain ideas or behavior used, researchers have found nominal data more convenient for analyzing numerical