Kodak Strategy
Grad Seminar Business Policies and Strategic Business BUS 8500 Ottawa University Kyle McCluskey
Comprehend the Case Situation
Eastman Kodak Company is the world 's foremost multinational corporation that produces imaging and photographic materials and equipment. Its products includes photographic films, photo printing, film cameras, digital picture frames, instant cameras, image sensors motion picture, TV production, consumer inkjet printers, and ink cartridges. Kodak also provides home service for other devices, such as printers, microfilmed machines, microfiche machines, and photocopiers. At present it concentrates on two major markets: digital photography and digital printing.
In 2006 Kodak had record sales of $10.7 billion. Consumers use Kodak 's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere. Businesses effectively communicate with customer 's worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging. According to the mission statement, Eastman Kodak is planning to grow in the market and create competitive advantage over its competitors by providing best customers solutions, which help them to capture, store, process output and communicate images anywhere and anytime in the world (Kodak, 2013). The Kodak Company has six different key values such as dignity of individual, upholds uncompromising integrity, give and receive unquestionable trust, prove and maintain constant credibility, recognize and celebrate achievements and support for continual improvement and personal replacement. With the help of these six key values, company drive its competitive advantage by delivering differentiated and cost effective solution within the time and with flawless quality to the customers (Kodak, 2013).
Define the Problem
Over a short period of time and three CEO’s the Kodak Company planned for the future where digital
Comprehend the Case Situation
Eastman Kodak Company is the world 's foremost multinational corporation that produces imaging and photographic materials and equipment. Its products includes photographic films, photo printing, film cameras, digital picture frames, instant cameras, image sensors motion picture, TV production, consumer inkjet printers, and ink cartridges. Kodak also provides home service for other devices, such as printers, microfilmed machines, microfiche machines, and photocopiers. At present it concentrates on two major markets: digital photography and digital printing.
In 2006 Kodak had record sales of $10.7 billion. Consumers use Kodak 's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere. Businesses effectively communicate with customer 's worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging. According to the mission statement, Eastman Kodak is planning to grow in the market and create competitive advantage over its competitors by providing best customers solutions, which help them to capture, store, process output and communicate images anywhere and anytime in the world (Kodak, 2013). The Kodak Company has six different key values such as dignity of individual, upholds uncompromising integrity, give and receive unquestionable trust, prove and maintain constant credibility, recognize and celebrate achievements and support for continual improvement and personal replacement. With the help of these six key values, company drive its competitive advantage by delivering differentiated and cost effective solution within the time and with flawless quality to the customers (Kodak, 2013).
Define the Problem
Over a short period of time and three CEO’s the Kodak Company planned for the future where digital
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