Intuitive Surgical
A
Case study on
Intuitive surgical Inc,
Submitted by: Sadikchya Acharya
Kings College
International American University
Strategic Management
Submitted to: Prof Raj Kumar Sharma
Intuitive Surgical Inc
Introduction and background
The huge company was established in 1995, it was one of the first on developing on the mechanical feels mainly at the intuitive surgery. It contains automated machines who work on their won and the specialists supportive with the latest technology of 3D and many of the equipments are used for many of the strategies.
This large company has simultaneously bringing up the new development since its da Vinci surgical system, it consists of more than 1200 frameworks in doctors facilities in all the places. With …show more content…
and 2 in Europe. The sales and the marketing of the organization are all depended on their sales representatives and their distributors. When it comes to their latest da Vince xi it has one of the best technology and the features are really unique as they were the one first to introduce the model I think they have been keeping themselves as the market leader with their effective products (Surgical Intutive Inc, 2015). But when it comes to the pricing of the product it is quite expensive in comparison with other normal products but looking at the specifications and the growing industry we see surgical equipments as the highly growing market with lots of scope. (Alan, 2014)
In 2000 when intuitive surgical has made their offerings to the market it was again tailored by the nest successful offering in 2003 also coming to the strategy it has acquired company name computer Motion, Inc.. This was its initial and foremost competitor after acquiring it has strengthened its intellectual property holding.
SWOT analysis of Intuitive Surgical …show more content…
In the long run when the Da Vince system product life cycle will be at either deckling or at maturity they must be sure about looking at another perspective and innovation approach to deal with market with their desirable product. As the patent is going too expired by 2016 they must be sure about extending their product and to introduce other products to the
Case study on
Intuitive surgical Inc,
Submitted by: Sadikchya Acharya
Kings College
International American University
Strategic Management
Submitted to: Prof Raj Kumar Sharma
Intuitive Surgical Inc
Introduction and background
The huge company was established in 1995, it was one of the first on developing on the mechanical feels mainly at the intuitive surgery. It contains automated machines who work on their won and the specialists supportive with the latest technology of 3D and many of the equipments are used for many of the strategies.
This large company has simultaneously bringing up the new development since its da Vinci surgical system, it consists of more than 1200 frameworks in doctors facilities in all the places. With …show more content…
and 2 in Europe. The sales and the marketing of the organization are all depended on their sales representatives and their distributors. When it comes to their latest da Vince xi it has one of the best technology and the features are really unique as they were the one first to introduce the model I think they have been keeping themselves as the market leader with their effective products (Surgical Intutive Inc, 2015). But when it comes to the pricing of the product it is quite expensive in comparison with other normal products but looking at the specifications and the growing industry we see surgical equipments as the highly growing market with lots of scope. (Alan, 2014)
In 2000 when intuitive surgical has made their offerings to the market it was again tailored by the nest successful offering in 2003 also coming to the strategy it has acquired company name computer Motion, Inc.. This was its initial and foremost competitor after acquiring it has strengthened its intellectual property holding.
SWOT analysis of Intuitive Surgical …show more content…
In the long run when the Da Vince system product life cycle will be at either deckling or at maturity they must be sure about looking at another perspective and innovation approach to deal with market with their desirable product. As the patent is going too expired by 2016 they must be sure about extending their product and to introduce other products to the