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interpret market
Samsung products and services Mobile & tablet TV Camera & Camcorder Home appliance Pc and laptop Print Solution Key characteristics of the product Advance technology and innovative exceptional power and celerity and efficiency quick, quite and gently reduce risk to health and safety durable high performance ease to maintenance pollution hazard reduction flexibility Promotion methods There are so many different methods company use under promotional schemes like:- Advertising- Samsung does advertisement through TV, Internet, magazines etc... Sales promotion- it provides great offers on time to time like new year offers, Christmas offers, springs sales, main sports events Segmentation- Company do market segment through their resources. They target age, gender, income and lifecycles Product sample- company display its demo products through stores Pricing policy and variables at Samsung Cost of ownership: Samsung is giving among alternatives in a purchasing decision; buyers should look not just at an item's short-term price, but also at its long-term price. The item with the lower total cost of ownership will be the better value in the long run. Credit terms: Samsung provides its customer various types of credit terms like credit card, monthly plans, cash payments and credit loan facilities. Discount structure A one month free trial of Samsung's music streaming service - Samsung Music Hub. A 14 day trial of Quickflix's movie and TV subscription streaming service. $20 off the first purchase for new users of Samsung Learning Hub 60 Day Mobile Security Trial from Norton. Sales For the sales purpose company provides online sales services, cyber service center, retailers, wholesaler and sales promotional staff. Stage payment Company already provides customers lucrative deals in case of long term payments. Market Outcomes Promotional methods: Advertising: Through newspapers, magazines & billboards Sales Promotion: Discounts: $20 off the first

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