Preview

Htc - Short Term and Long Term Plans

Good Essays
Open Document
Open Document
1042 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Htc - Short Term and Long Term Plans
INTRODUCTION
HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft 's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system.
HTC is also a member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the advancement of the Android mobile device platform.The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1, was the first phone to the market that uses the Android mobile device platform.
HISTORY
Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices.In 1998, they started designing some of the world 's first touch and wireless handheld devices. The company has a rich heritage of many "firsts", including creating the first Microsoft-powered smartphone (2002) and the first Microsoft 3G phone (2005).Their first major product was made in 2000. They made one of the world 's first touch screen smart phones. They started using 3G early on in 2005 and made the world 's first Android phone in 2008, the HTC Dream.
HTC TACKLING EVENTS OCCURING
Weighing the potential outcomes of Apple 's patent infringement lawsuit against HTC, several IP and patent lawyers say HTC 's phones could be barred from the United States, but both sides will probably look for a licensing agreement before getting to that point.
To recap, Apple sued HTC for allegedly infringing 20 patents in its mobile phones. The lawsuit calls out popular Android phones such as the Google Nexus One and the Droid Eris, but also mentions the Windows Mobile-powered Imagio. What makes this lawsuit particularly interesting is that Apple filed with the U.S. International Trade Commission, which has the power to stop infringing products from being imported stateside,

You May Also Find These Documents Helpful

  • Powerful Essays

    chalice

    • 1911 Words
    • 8 Pages

    HTC Corporation, formerly High Tech Computer Corporation is a Taiwanese manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand’s Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent and its stock price has fallen by 90 percent since 2011. HTC is a founding member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of the Android mobile device platform. The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1 or Era G1, was the first phone on the market to use the Android mobile device platform.…

    • 1911 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Htc Case Analysis

    • 2638 Words
    • 11 Pages

    As shown in graph 1, the overall market share of HTC in the smartphone industry is in the fifth place, after Samsung, Apple, Nokia and RIM. HTC did not perform very well in Q4, 2011 compared with the previous three quarters. Among all five vendors, the market share of HTC is going down the fastest (graph 1). The market share…

    • 2638 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    2. War with Competitors – Apple holds many patents on software and hardware that competitors imitate to bring products to market. With the complicated war between companies Samsung and Apple reaching the masses, people start to take sides and demonize Apple. Apple must learn walk the fine line of protecting it’s intellectual property without being seen as the big corporate entity that attacks every other company that tries to enter the market.…

    • 798 Words
    • 3 Pages
    Good Essays
  • Best Essays

    HRM587 Course Project

    • 2598 Words
    • 8 Pages

    Nokia Corporation was founded in 1967 as a technology corporation that worked hard in the industry to introduce cellular phones in the market, very specifically in the 1970’s when cellular phones were invented and gotten so much attention from consumers. Nokia was the leader in the market for large number of years until 2007 when smartphones took over the old cellular phones. After 2007 Nokia became the follower instead of continuing to be the leader in the industry, and that is all because their products of smartphones did not have…

    • 2598 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    The article describes how the apple iPhone monopoly being challenged by its customers. Back in 2007, when Apple first started to release their new phone, called the "iPhone", they made an exclusive deal with AT&T. That deal was a 5 year deal that solely allowed AT&T to provide the service for all of apples phones. Apple created a monopoly by refusing iPhone customers being allowed to choose their mobile carrier. Apple at one point back in 2007, released a software update which disabled iPhones being used by a separate carrier. Before the update people were buying the iPhones separately, unlocking them, then bringing them to their own provider, and having them activated under a different cell phone provider. However with that update, it disables all the phones that were not covered by AT&T. The new update essentially made all iPhones at the time, bricks. The lawsuit against apple is simply asking them to remove the update and to allow its consumers the right to choose their cell phone provider.…

    • 320 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    dads paper

    • 1224 Words
    • 5 Pages

    Prior to 2012, HTC had six consecutive quarters of record sales, but the lacked differentiation in their product line. Founded in 1997, HTC formed valuable partnerships with Microsoft, Texas Instruments, and Qualcomm and developed PDAs and mobile devices. In the early 2000’s, HTC’s original strategy of manufacturing phones for carriers and other business was very successful with profit margins over 20% compared to the industry’s average of 5%.…

    • 1224 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    apple vs samsung

    • 545 Words
    • 2 Pages

    That's it. The design patents (generically known as "trade dress") actually seem the least important here, since even Apple admits that many other manufacturers of touch devices have both physical and home page designs that don't infringe Apple's patents. Apple's complaint against Samsung was more about the totality of Samsung's designs than about specific individual infringements, and it's possible that Samsung really did go too far in slavishly copying Apple's look and feel. Still, even if they did, that doesn't affect the rest of the world much.…

    • 545 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Apple vs Samsung Lawsuit.

    • 1477 Words
    • 6 Pages

    "Now Apple 's Trying To Prevent Samsung From Selling The Awesome Galaxy S III." Business Insider. N.p., n.d. Web. 04 Sept. 2012. <http://www.businessinsider.com/apple-samsung-lawsuit-galaxy-s-iii-2012-9>.…

    • 1477 Words
    • 6 Pages
    Better Essays
  • Good Essays

    HTC Corp. in 2012

    • 1591 Words
    • 7 Pages

    Problem: Unsuccessful differentiation. Although HTC created different kinds of brands for their smartphones it failed to differentiate itself from competitors. It could not market the brand as a unique one in order to conquer customer loyalty as other companies did, such as Apple and Samsung. Hence, the failure of creating brand recognition set them apart from the differentiation strategy they were pursuing.…

    • 1591 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    “HTC 's mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistic and service capabilities.”…

    • 3241 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    The History of the Iphone

    • 1167 Words
    • 5 Pages

    After several years of keeping the details of the phone under wraps, Apple announced the launch of the iPhone on June 29, 2007. This new innovation had two hundred patents attached to it. During the press conference, Steve Jobs described the iPhone as ‘revolutionary’ and an ‘innovative design’ .The iPhone stood out from its competitors because of its touch screen, advanced features, and minimal hardware.…

    • 1167 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Apple, as a technology based company naturally attracts customers that are looking for high quality up to date products that fit in with society yet are customizable and satisfy all of their customers’ needs. Apple’s Itune’s has legal rights to protect their media through patents and other legal rights that protect their electronic products. There is a current lawsuit between…

    • 885 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    • Company’s bargaining power: Only Apple influences on the iPhone design, iPhone software and iPhone’s development. AT&T has nothing to do with it. Only Apple has a right to do it.…

    • 519 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Company has capitalized on the brand image of Apple which is known worldwide for its gadgets like ipods and macbooks which help iphone to create market for itself.…

    • 647 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Case Study Of HTC Vive

    • 1203 Words
    • 5 Pages

    However in October, HTC announced that the launch date of its first HMD would be on Dec 8 and shipping of the device on the 15. This will be financially positive for the company because of their decline of their sales. HTC Vive will be one of the first VR headsets available entirely to the commercial market.…

    • 1203 Words
    • 5 Pages
    Better Essays