Sandwich Blitz, Inc. is a small growing specialty sandwich shop chain in a large metropolitan area. The business is owned by Dalman Smith, who is the President and Chief Executive Officer (CEO) and Lei Lee who is the Vice-President and Chief Financial Officer (CFO). The company currently operates eight free-standing sandwich and beverage shops located near three universities, one hospital, and four high-traffic office complexes in the metropolitan area. The firm serves mostly upscale breakfast and lunch customers and specializes in organically grown food ingredients and health-conscious beverages. Currently, the firm employs a staff accountant, eight unit managers and forty employees. The corporate headquarters occupies rented space in an office park which houses Dalman, Lei, and the corporate accountant, Jayin Chopra. Each operating sandwich shop is staffed with a manager, a team supervisor, and four customer associates. Revenues from 2011 operations were substantial with a ROI (Return on Investment) of 30%.…
This report examines strategic alternatives that would help owners of Livoria Sandwiches Inc. gain competitive advantage in a growing market, achieve its profitability target and maintain its strong reputation of having a high quality and unique product in the industry. This report provides an analysis of the company’s current situation, identify strategic issues and analyze strategic alternatives. These also provide recommendations as to courses of actions the brothers should adopt to reach their goal, and proposed implementation plan.…
For my Unit 10 : Discussion posting, I have chosen to use the country "Mexico". A business group from this country has offered to purchase a franchise of Sandwich Blitz. Although both Dalman and Lei are overly excited about this idea, they must both learn about "Mexico's" cultural norms, business and meeting practices, and its values. As I understand that a meeting has been arranged for Dalman, Lei, and three representatives from the business group, to discuss the idea of "Mexico" purchasing a franchise of Sandwich Blitz. With this being a very important meeting, and it involving networking with individuals who will influence the outcome of this transit to expand the business of Sandwich Blitz, Dalman and Lei should both begin reading, reviewing, and learning…
A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their competitors. Analysing weaknesses shows what McDonald’s can do to improve their business in order to gain more customers. Opportunities and threats analysis help McDonald’s determine the current and future viability of their business plan. With PESTLE, it allows McDonald’s to consider the external factors that may positively or negatively affect the development of their business. For instance, some companies thrive during a tough economy, while many struggle because of more budget-conscious customers.…
Panera Bread began back in 1981. It started out as a small sandwich shop known as Saint Louis Bread. Panera Bread market expansion has growth almost double within only four years range from 1027 in 2006 to almost 2000 location in 2010. Case examined company SWOT analysis, keys successful factors and the generic competitive strategy. Company’s vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and up scales quick-service menu selection. Panera Bread was widely recognized as the nationwide leader in specialty bread segment and rated highest in customer loyalty among other well-known quick-casual restaurant. In order to achieve its great success against countless competitors, the company had to implement many…
Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. Through the utilization of a SWOT analysis Kraft Foods has been able to determine internal and external threats and opportunities to help them remain on top of their industry. Competition in the food industry is extremely high and through adaptability and change Kraft Foods is able to provide their consumers with better quality and affordable foods. This adaptability has allowed them to sustain their reputation, retain loyal consumers and attract new consumers.…
Panera Bread is ready for the currentchange in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1,027 bakery-cafes in 36 states. Its locations, which operate under the Panera and Saint Louis Bread Company banners, offer made-to-order sandwiches built using a variety of artisan breads, including Asiago cheese bread, focaccia, and its classic sourdough bread. Its menu also features soups, salads, and gourmet coffees. In addition, Panera sells its bread, bagels, and pastries to go. Almost 400 of its locations are company-operated, while the rest are run by franchisees. Panera Bread's is trying to provide premium specialty bakery and café experience to urban workers and suburban dwellers. They want to make the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurants competitors to dine at a near-by Panera Bread. They have strong competition through-out the whole fast-food/restaurant business. Two main competitors that they have are Starbucks and Einstein Bagels. They are a proven company that is always looking for ways to move forward, and advance their business. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Panera's Resource Strengths and Competitive Assets: Award winning sourdough bread High quality food Strong Financial Condition Powerful Strategy Panera's Resource Weaknesses and Competitive Liabilities: Low brand awareness in new markets Limited product line Prices Panera's Market Opportunities: Increasing health conscientious among consumers Few direct competitors Ample room to expand into new markets Expanding the product line External Threats to Panera's Future Well-Being and Profitability: Due to high profit margins,…
“But we don’t want to get our hopes up too much and start thinking this is…
Promotion. The promotion element of the marketing mix is creatively organized to make customers aware of new items Finagle A Bagel might decide to put on their menu. One way in which they have promoted their sandwiches in the past is by running directly up to cars that have stopped at an intersection and handed them half of a sandwich with a coupon to come back for another. That certainly led to word-of-mouth referrals to increase their sales.…
Subway is known for its fresh, customizable sub sandwiches. They also offer wraps, salads, and cookies. The five most popular Subway sandwiches are: Italian B.M.T., Tuna, Subway Club, Meatball Marinara, and the Chicken & Bacon Ranch. With so many options of breads, meats, cheeses, and veggies there are over two million sandwich varieties available. Subway conducted a study and found that almost 2,800 Subway sandwiches and salads are sold every minute. The target market for Subway is adults between the ages of 18 and 49 who are working and/or studying. They define this target market as, “Demanding Young People Who Know Their Own Minds.”…
Our first target group will be children who are picky about what they eat and parents want to give them that for their daily nourishment needs. The second major target will be the numerous sandwich vendors in the major cities of India who require such bread to serve customer needs. The third target will be customers who generally do not like the crust of daily bread and require a product to address this need.…
This report uses SWOT analysis to evaluate the current strategy and recommend three years strategy for McDonald’s.…
The 'Sandwich Generation ': Women taking care of parents and children. (2006, September). The Sandwich Generation. Retrieved from http://www.bls.gov/opub/mlr/2006/09/art1full.pdf…
In recent times, the market education process has matured and the brand is now synonymous with a healthy fast food option. This continues to be evident in much more advanced market research conducted by external companies. The orientation has now shifted to a predominantly Market Orientation. This is evident by the large investment in market research such as focus groups, customer feedback, franchisee feedback and a new initiative titled ‘Mission Impossible’ whereby the in store customer experience is broken down into 5 zones and each is analysed from the customers eyes. This last initiative has been the most successful in terms of driving the market orientation and has subsequently lead to improved results from feedback forms and surveys.…
SWOT analysis approach and marketing mix approach will be used in the report to support the results of the research. A market research survey will also be designed and completed. The market research survey will be designed in 10 multiple questions based on the market situation of Burger King in UK.…