Good Hotel Case Study
Good Hotel: Doing Good, Doing Well?
Cyrus S. Worth
American Public University
BUSN620
8 May 2014
Abstract
The purpose of this paper is to explore Case Study # 10 - Good Hotel: Doing Good, Doing Well?excerpted from Strategic Management: Planning for Domestic and Global Competition Thirteenth Edition authored by John A. Pearce II and Richard B. Robinson published 2013 by The McGraw - Hill Companies New York, NY. This paper will seek to address five issues concerning the Good Hotel case study. This paper will discuss the vision/mission behind the concept of the hotel. Pam Janusz’s considerations that she may present to the new hotel ownership will be discussed. The Good Hotel’s target customers will be defined and assessed. The marketing strategy of jDV for the Good Hotel will also be assessed and discussed. Finally, this paper will give insight as to how the Good Hotel should be competitively positioned against its rivals.
Keywords: Hotels
Good Hotel: Doing Good, Doing Well?
An Analysis of Business Strategy
American Pacific International Capital, Inc. acquired the Good Hotel located in San Francisco in May 2010 and is now managed by HAIYI Hotels and Management Group. (Hotel Interactive, 2010) Joie de Virve was the prior management of the Good Hotel. (Pearce and Robinson, 2013) The hotel is referred to as a “hotel with a conscience.” (Pearce and Robinson, 2013) The hotel desires to inspire the “good in us all.” (Pearce and Robinson)
Mission/Vision
The Good Hotel’s mission is to make differences for guests and associates by sharing passions for work, life and individualized experiences. (Haiyi Hotels).
Its vision is to be a unique boutique hotel with its own character and style.(Haiyi Hotels).
Pam Janusz Considerations
Pam Janusz weighed three different options for the hotel to present to the new ownership. She considered the continuing, expanding, or discontinuing Good Hotel’s concept. The
Cyrus S. Worth
American Public University
BUSN620
8 May 2014
Abstract
The purpose of this paper is to explore Case Study # 10 - Good Hotel: Doing Good, Doing Well?excerpted from Strategic Management: Planning for Domestic and Global Competition Thirteenth Edition authored by John A. Pearce II and Richard B. Robinson published 2013 by The McGraw - Hill Companies New York, NY. This paper will seek to address five issues concerning the Good Hotel case study. This paper will discuss the vision/mission behind the concept of the hotel. Pam Janusz’s considerations that she may present to the new hotel ownership will be discussed. The Good Hotel’s target customers will be defined and assessed. The marketing strategy of jDV for the Good Hotel will also be assessed and discussed. Finally, this paper will give insight as to how the Good Hotel should be competitively positioned against its rivals.
Keywords: Hotels
Good Hotel: Doing Good, Doing Well?
An Analysis of Business Strategy
American Pacific International Capital, Inc. acquired the Good Hotel located in San Francisco in May 2010 and is now managed by HAIYI Hotels and Management Group. (Hotel Interactive, 2010) Joie de Virve was the prior management of the Good Hotel. (Pearce and Robinson, 2013) The hotel is referred to as a “hotel with a conscience.” (Pearce and Robinson, 2013) The hotel desires to inspire the “good in us all.” (Pearce and Robinson)
Mission/Vision
The Good Hotel’s mission is to make differences for guests and associates by sharing passions for work, life and individualized experiences. (Haiyi Hotels).
Its vision is to be a unique boutique hotel with its own character and style.(Haiyi Hotels).
Pam Janusz Considerations
Pam Janusz weighed three different options for the hotel to present to the new ownership. She considered the continuing, expanding, or discontinuing Good Hotel’s concept. The
References: Haiyi Hotels. About Haiyi Hotels. Retrieved 05/07/2014 http://www.haiyi-hotels.com/ soma-hotels-san-francisco-en.html Hotel Interactive. May 3, 2010. Haiyi Hotels and management group assume ownership of three San Francisco hotels subsidiaries of American Pacific International Capital, Inc (APIC) make first U.S. Hotel purchases in San Francisco, California. Retrieved 05/07/2014 from http://www.hotelinteractive.com/article.aspx?articleid=16899. Pearce, John A. II and Robinson, Richard B. Robinson, Jr. Strategic management. 13th edition McGraw Gill. 2013.