feasibily: online Grocery
Chapter 1
THE PROJECT AND ITS BACKGROUND
Brief Description of the Project Today’s technology has indeed made a great impact on our way of living. From stalls, caravans, public and super markets and convenience stores, selling of goods has moved on to E-tailing or E-commerce.
Filipinos have not been left behind in this modern type of business transactions. AC Nielsen’s current market survey has shown that 78% of Filipinos are involved in shopping and doing business transactions online. Given this market opportunity, the proponents of this pro
Summary of Findings and Conclusion
Management Aspect
The pre-operating period of the project focuses on different factors that are essential in preparing the business for the actual operational activities. Careful considerations have been taken in the selection of the form and internal structure and design of business organization. Partnership has been identified to be the form of business ownership that the company proponents will adapt.
Marketing Aspect Through an intensive research with the use of survey on internet, the demand for the grocery had been measured. The online survey results had projected a total demand which became the basis for the business partners and proponents. The quality of the total service and product value that the company wanted to impart to its customers depends on the factors which constitute it. Selection on the merchandise, office and warehouse suppliers have been, therefore, given with great importance.
Studies and negotiations with suppliers help Virtual Mart to come up with competitive product prices. VM has created various marketing plans and programs that promote incremental growth in sales and brand awareness and equity. These promotional activities are also designed to position Virtual Mart as the most convenient and efficient online grocery store particularly in Makati city.
Technical Aspect The process of the customers upon their
THE PROJECT AND ITS BACKGROUND
Brief Description of the Project Today’s technology has indeed made a great impact on our way of living. From stalls, caravans, public and super markets and convenience stores, selling of goods has moved on to E-tailing or E-commerce.
Filipinos have not been left behind in this modern type of business transactions. AC Nielsen’s current market survey has shown that 78% of Filipinos are involved in shopping and doing business transactions online. Given this market opportunity, the proponents of this pro
Summary of Findings and Conclusion
Management Aspect
The pre-operating period of the project focuses on different factors that are essential in preparing the business for the actual operational activities. Careful considerations have been taken in the selection of the form and internal structure and design of business organization. Partnership has been identified to be the form of business ownership that the company proponents will adapt.
Marketing Aspect Through an intensive research with the use of survey on internet, the demand for the grocery had been measured. The online survey results had projected a total demand which became the basis for the business partners and proponents. The quality of the total service and product value that the company wanted to impart to its customers depends on the factors which constitute it. Selection on the merchandise, office and warehouse suppliers have been, therefore, given with great importance.
Studies and negotiations with suppliers help Virtual Mart to come up with competitive product prices. VM has created various marketing plans and programs that promote incremental growth in sales and brand awareness and equity. These promotional activities are also designed to position Virtual Mart as the most convenient and efficient online grocery store particularly in Makati city.
Technical Aspect The process of the customers upon their