Example of a Business Plan
Ratusmili.com
Business plan
Executive Summary
Ratusmili.com is set to be an online ecommerce business that is intending to produce and sell liquid containers that are required to ensure that air travellers comply with current regulations relating to the size and transparency of bottles and jars that they can use for the purposes of carrying cosmetics and other personal health and beauty products.
The business will be managed by two owners/directors, DB and LR. These directors have expertise in design and manufacturing and business management respectively.
The specific products being marketed by the company, of which there are three designs in each case, are:
← Clear plastic bottles ← Clear plastic jars ← Clear toilet bags for carrying bottles and jars
The uniqueness of the products will rest with their design, these being significantly different from the plain products currently dominating this market sector.
The target market for these products is airline passengers, all of whom have to comply with current regulations related to the carrying of liquid containers. The current size of this market is 160 million passengers flying from the UK alone. It is anticipated that of the first two product groups, the majority of consumers will purchase 3 products at a time and 1 of the last product group. To achieve the sales projections outlined within this business plan means there is a need to attract around 25,000 customers in the first year, just over .015% of the available market.
From a financial aspect, the revenue produced from these sales is anticipated to be just over €250,000 in year one, with gross profit of 68%. Net profits are anticipated to rise from €18,110 in year 1 to €110,260 in year three (26% of revenue).
Research has indicated that there is a demand for these products to reduce the cost and wastage that is currently being experienced by passengers who arrive at departures. In addition it has been found from
Business plan
Executive Summary
Ratusmili.com is set to be an online ecommerce business that is intending to produce and sell liquid containers that are required to ensure that air travellers comply with current regulations relating to the size and transparency of bottles and jars that they can use for the purposes of carrying cosmetics and other personal health and beauty products.
The business will be managed by two owners/directors, DB and LR. These directors have expertise in design and manufacturing and business management respectively.
The specific products being marketed by the company, of which there are three designs in each case, are:
← Clear plastic bottles ← Clear plastic jars ← Clear toilet bags for carrying bottles and jars
The uniqueness of the products will rest with their design, these being significantly different from the plain products currently dominating this market sector.
The target market for these products is airline passengers, all of whom have to comply with current regulations related to the carrying of liquid containers. The current size of this market is 160 million passengers flying from the UK alone. It is anticipated that of the first two product groups, the majority of consumers will purchase 3 products at a time and 1 of the last product group. To achieve the sales projections outlined within this business plan means there is a need to attract around 25,000 customers in the first year, just over .015% of the available market.
From a financial aspect, the revenue produced from these sales is anticipated to be just over €250,000 in year one, with gross profit of 68%. Net profits are anticipated to rise from €18,110 in year 1 to €110,260 in year three (26% of revenue).
Research has indicated that there is a demand for these products to reduce the cost and wastage that is currently being experienced by passengers who arrive at departures. In addition it has been found from
Links: Source: Harker (2009, p.9)[31] Figure 10 Consumer compliance issues