David Zinczenko's 'Don T Blame The Eater'
In David Zinczenko’s article “Don’t Blame the Eater” which was published in 2002, Zinczenko believed that children are justified in suing processed food industries.Because of the vast growing rates of health concerns. Zinczenko claims that the industry's leave out information or misleading information. He also believes that there aren't many alternatives and that there are more than 13,000 mcdonald’s restaurants in america and that if you look for a fruit stand it’s less likely you would find one. While I Strongly agree with Zinczenko’s argument I believe there are other factors involved as well. For example food engineering and marketing , where we look into Michael Moss’s article “The Extraordinary Science of addictive Junk Food” as well
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That lead to the “sensory-specific satiety” which is a term that means “it is the tendency for big, distinct flavors to overwhelm the brain, which responds by depressing your desire to have more.”(Moss 7) Which is why processed food industries took up this concept for example Coca-Cola and Doritos. They use complex formulas that stimulate “the taste buds to be alluring but don’t(doesn’t) have a distinct, overriding single flavor that tells the brain to stop eating.”( …show more content…
Take lunchables for instance it’s marketed to children the industry claims it's a ready made meal but if you look closely to the information it doesn't have any nutritional values and only comes to about a snack. But children like it why because it’s mostly sugar that comes with a juice and candy. As Moss said “This idea - that kids are in control - would become a key concept in the evolving marketing campaigns for the tray.”(11)
Then there's the appeal of cost value take coca-cola 2 liter vs its 1 letter. There cost is about the same but you get more for your money with the 2 liter. That's how they get you even the chips you get in store’s there all different sizes but around the same price. If you walked into a store and there's a medium bag for 50 cents but then there a slight bigger one for 99 cents.What do you think the average consumer would buy if they're so close in
That lead to the “sensory-specific satiety” which is a term that means “it is the tendency for big, distinct flavors to overwhelm the brain, which responds by depressing your desire to have more.”(Moss 7) Which is why processed food industries took up this concept for example Coca-Cola and Doritos. They use complex formulas that stimulate “the taste buds to be alluring but don’t(doesn’t) have a distinct, overriding single flavor that tells the brain to stop eating.”( …show more content…
Take lunchables for instance it’s marketed to children the industry claims it's a ready made meal but if you look closely to the information it doesn't have any nutritional values and only comes to about a snack. But children like it why because it’s mostly sugar that comes with a juice and candy. As Moss said “This idea - that kids are in control - would become a key concept in the evolving marketing campaigns for the tray.”(11)
Then there's the appeal of cost value take coca-cola 2 liter vs its 1 letter. There cost is about the same but you get more for your money with the 2 liter. That's how they get you even the chips you get in store’s there all different sizes but around the same price. If you walked into a store and there's a medium bag for 50 cents but then there a slight bigger one for 99 cents.What do you think the average consumer would buy if they're so close in