Creative Brief GAP Inc.
Marketing Branding
Elements of The Advertising Creative Brief:
I. Project name: Bringing the Preppy Khakis style back to GAP Inc.
II. What is the purpose of this creative?
The launch of the Americana khakis for the young professional, in other to reconnect with the identity of what GAP Inc. comfortable, stylish, quality, strong American brand.
III. Description of product or service.
Gap Inc. and its preppy khakis feel more comfortable, lightweight, wrinkle worry free, excellent fit, resistible, washes and finishes, with best quality fabric for an average price point of $54.95. They are durable and last longer, also with new shapes for every young men and women with family that has no time and would like a quality product.
IV. Why are we trying to accomplish with this communications piece?
To reconnect the customer with the brand identity and regain the that young old growing customer, offering khakis at affordable price, but also offering more stylish and exciting, relatively conservative, and functional khakis to use anytime. It’s always to look in-style, casual at work, at home, and at play.
V. What is the tonality of the ad?
The tonality of the ad campaign with Khakis will be creative, fun, exciting, connecting with past. The aim is to bring back and keep our loyal customers with Khakis classical style. By remaking the old ads from the 90’s, with famous music songs of today dancing, playing, and working with the Khakis.
VI. Who/What is our competition?
American Eagle Outfitters, J. Crew, Abercrombie & Fitch, Express, Aeropostale, Banana Republic, Old Navy, H&M and J.C Penney
VII. Who is the target consumer?
It is aim to young professional men and women ages 25 – 40 who have disposable income and already own items of Gap apparel. They are professionals who have commitment to brand loyalty and want to look good while keeping their purchases within their budget. They wear khakis to feel: comfortable and
Elements of The Advertising Creative Brief:
I. Project name: Bringing the Preppy Khakis style back to GAP Inc.
II. What is the purpose of this creative?
The launch of the Americana khakis for the young professional, in other to reconnect with the identity of what GAP Inc. comfortable, stylish, quality, strong American brand.
III. Description of product or service.
Gap Inc. and its preppy khakis feel more comfortable, lightweight, wrinkle worry free, excellent fit, resistible, washes and finishes, with best quality fabric for an average price point of $54.95. They are durable and last longer, also with new shapes for every young men and women with family that has no time and would like a quality product.
IV. Why are we trying to accomplish with this communications piece?
To reconnect the customer with the brand identity and regain the that young old growing customer, offering khakis at affordable price, but also offering more stylish and exciting, relatively conservative, and functional khakis to use anytime. It’s always to look in-style, casual at work, at home, and at play.
V. What is the tonality of the ad?
The tonality of the ad campaign with Khakis will be creative, fun, exciting, connecting with past. The aim is to bring back and keep our loyal customers with Khakis classical style. By remaking the old ads from the 90’s, with famous music songs of today dancing, playing, and working with the Khakis.
VI. Who/What is our competition?
American Eagle Outfitters, J. Crew, Abercrombie & Fitch, Express, Aeropostale, Banana Republic, Old Navy, H&M and J.C Penney
VII. Who is the target consumer?
It is aim to young professional men and women ages 25 – 40 who have disposable income and already own items of Gap apparel. They are professionals who have commitment to brand loyalty and want to look good while keeping their purchases within their budget. They wear khakis to feel: comfortable and