Corporate Housing Marketing Plan
I. Executive Summary
There are not too many people who are fully aware of what corporate housing really is and what it consists of. Corporate Housing offers an alternative to hotels when the clients are planning on staying for a couple of weeks. Our goal is to make our company memorable for every client, we need to get to know our clients and truthfully address their needs accordingly. We will be reviewing the nature of corporate housing, how we plan on presenting the product, what locations and demographics are ideal for this, we will research our competitors, and finally create a marketing strategy which will consists of our: pricing, promotion, distribution, and our sales support.
II. Business Overview
What is Corporate Housing? Simple it is a service provided for those individuals who will be in need of temporary accommodations in a remote location. Corporate Housing provides a turnkey service or traveling individuals who will be away from home for a minimum of 30 days. The 30 day convenience also eliminates the hotel tax that is nearly 15% or more. (Corporate Suites , 2009) Corporate Housing provides a more at home comfortable setting versus a hotel stay. Most importantly it is more space for less. (Corporate Suites , 2009) Corporate Housing is most commonly used by companies who will be relocating their employees for a temporary basis. It is also very popular among the government personnel who will be needing housing for a specific period of time.
III. Target Market
For the Consumer Demographics we need to offer different signature packages, we need to reach out to the individuals from Mexico who plan on vacationing in Texas,establish the company in a specified location, and create access. We need to have a package that will be grearded toward the Generation Y individuals. This package will have to be contemporary and modern in order to appeal to the Gerneration Y. We will offer a more traditional package for the Gerneration X individuals.
There are not too many people who are fully aware of what corporate housing really is and what it consists of. Corporate Housing offers an alternative to hotels when the clients are planning on staying for a couple of weeks. Our goal is to make our company memorable for every client, we need to get to know our clients and truthfully address their needs accordingly. We will be reviewing the nature of corporate housing, how we plan on presenting the product, what locations and demographics are ideal for this, we will research our competitors, and finally create a marketing strategy which will consists of our: pricing, promotion, distribution, and our sales support.
II. Business Overview
What is Corporate Housing? Simple it is a service provided for those individuals who will be in need of temporary accommodations in a remote location. Corporate Housing provides a turnkey service or traveling individuals who will be away from home for a minimum of 30 days. The 30 day convenience also eliminates the hotel tax that is nearly 15% or more. (Corporate Suites , 2009) Corporate Housing provides a more at home comfortable setting versus a hotel stay. Most importantly it is more space for less. (Corporate Suites , 2009) Corporate Housing is most commonly used by companies who will be relocating their employees for a temporary basis. It is also very popular among the government personnel who will be needing housing for a specific period of time.
III. Target Market
For the Consumer Demographics we need to offer different signature packages, we need to reach out to the individuals from Mexico who plan on vacationing in Texas,establish the company in a specified location, and create access. We need to have a package that will be grearded toward the Generation Y individuals. This package will have to be contemporary and modern in order to appeal to the Gerneration Y. We will offer a more traditional package for the Gerneration X individuals.
Bibliography: (n.d.). Corporate Suites . (2009). Corporate vs. Hotel . Retrieved April 28, 2010, from Corporate Suites: http://www.corporatrefurnishedhousing.com/corporate_vs_hotel/index.html Kalpuch, M. (2010, May 1). Office Manager. (V. Navar, Interviewer) Kher, A. (2008, May). Corporate Housing . Retrieved May 20, 2010, from EBSCOhost : http://ehis.ebscohost.com/ehost/delivery?vid=5&hid=2&sid=e9745556-ce66-4596-ae61-9... Solomon, M. Marshall G.W., & Stuart, E. W. (2008). Marketing: Real People, Real Choices (5th ed.) Upper Saddle River, NJ: Pearson Prentice Hall.