Fuel efficient and eco-friendly vehicles are among the recent consumer trends within the automobile industry. The risk of new carmakers entering the marketplace is relatively low because of the high economic and political barriers that exist in this industry. A recent example of a company who has succeeded in entering the marketplace with a new product is Tesla Motors. The car company is still in its infancy; however, they have designed and delivered several all-electric vehicles to the marketplace using a platform they created.…
White’s main points relate to the automotive revolution. Environmentalists want car companies to determine how to make alternatives to the regular petroleum-fueled engine. White explains alternative methods that could persuade the automotive industry to go green, such as using ethanol or other biofuels to power one’s car (332). However, while explaining these particular processes, he gives his own opinion on how well these changes will really affect the industry in the long run. The author adds that “technological change is best done incrementally” (332).…
Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan.…
The company image is linked to the go green movement throughout the country. If it can be shown to potential customers the environment is a major concern, it may bring more business. Alternative fuel vehicles are linked to improved air quality, renewable fuel sources, and decreased dependence on imported oil. When the vehicles produce lower emissions, they lower the company’s carbon footprint. The fact that alternative fueled vehicles and hybrids use fewer oil products also helps to reduce the national dependency on imported oil. With the air quality and oil…
A nation of drivers were home bound to start in 1942 with the beginning of the United States involvement in WWII. Automobile production was halted that year as manufacturers geared up to make airplane, trucks and tanks and whatever else was needed for the war effort. It wasn't until the 1950s that the big three auto makers, GM, Ford and Chrysler began to reinvent the automobile. The 1949, 1950, 1951, 1953 and 1954 Chevrolets received only modest facelifts and were called dull but dependable. However, in 1955, 1956 and 1957 appearance and engineering was changed radically by Chevrolet. Who was responsible for the new Chevy's? Chuck Jordon, Harley Earl and especially Edward Nicholas Cole, Chevrolet's Chief Engineer.…
Louis Chevrolet founded the brand in 1911 in Detroit Michigan, along with W.C. Durant. They both earned a reputation for developing cars with performance, durability, and value. Those characteristics are still a core part in the business today which is the fourth largest automotive brand. Chevy has made performance affordable. With its four and six cylinder engines they have become known for their strong performance and their durability.…
Chevrolet is a very unique car company that many people enjoy. I personally enjoy riding in the Chevy Traverse, because of all the high technology equipment inquired into that amazing vehicle. It is a very reliable car, and helps many people get around.…
Advancements are a large portion of the transportation industry. A few small advancements are in the Eco - friendly direction. Americans mold to new advancements “...by buying thriftier cars” (Kotkin). Eco - Friendly transportation has been advancing for quite some time now and is becoming extremely efficient, up to the point where cars can use zero gas and are completely electric. These advancements are slowly taking over the transportation industry one environmentally friendly automobile at a…
Clearly the electric car industry is in its emergent phase and has not reached the annealing point in the product life cycle yet. This is evidenced by the small number of competitors and the fast developing technology that the product requires. As the result, environmental plays a large role in how quickly the industry will take off and consequently the key determinate of the firm’s success.…
General Motors had a great success in their making of the Chevrolet Impala. The people wanted a faster and more luxurious car. This is when the history of the Impala began. The name Impala came from the Southern African Antelope, which is a figure on the vehicles. The first year the Impala was introduced, it became the #1 seller for Chevrolet. The following year, it was the best-selling car in America. This honor was held for more than 10 years. The chief engineer for General Motor’s in the late ‘50’s, Ed Cole, defined the Impala as a “prestige car within the reach of the average American citizen.” (History of the Chevrolet Impala).…
This film is targeted towards GM shareholders, those who are interested in electric vehicles, or have questions or concerns about global warming, dependence on foreign oil, air pollution or the environment, so Paine primarily focuses on the fate of General Motors’ EV1 electric car. The EV1’s were introduced to the California market in 1996 in response to California’s Zero Emissions Vehicle (ZEV) legislation. California was in a pollution crisis. The amount of smog in the air threatened public health. The California Air and Resource Board (CARB) targeted the source of the problem, auto exhaust. The ZEV legislation required two percent of vehicles sold in California to be emissions free by 1998 and ten percent of the cars sold in California to be emissions free by 2003. With this new legislation, the reemergence of the electric car, a vehicle that was once popular in the thirties, began. Before this legislation General Motors had previewed an electric car, the Impact. Because it had flaws such as a low maximum speed, and low mileage per charge, it wasn’t popular. In 1996, General Motors introduced the Impact…
As many may be aware, Toyota is not shy to the media spotlight. Toyota has been the number one automobile distributor since 1935 when the founder, Kiichiro Toyoda revealed their first model the A1 and by the 1950s. Toyota had produced more than 100,000 vehicles. However, not all of Toyota’s fame has been popular. Many will remember the major automobile company by the massive number of recalls totaling nearly one million, occurring in several countries across the globe. Half of the recalls were in Japan alone, but others were in the United States, Zimbabwe, South Korea, China, and Tanzania, to name a few. The recalls were from acceleration problems in different vehicles such as the Prius, Hybrid, Camry, and Sequoia Sports Utility Vehicles. On February 1, 2010, Toyota Canada Incorporation made the announcement that it would be recalling approximately 270,000 Toyota vehicles equipped with a specific accelerator pedal assembly and suspending delivery of the eight models involved in the recall on January 26, 2010. In this paper, Team C will elaborate on Toyota and its marketplace, provide the latest corporate reports, compare the three macroeconomic variables of employment, GDP and how it relates to Toyota’s deficit performance, provide its environmental analysis, and analyze information that identifies any relationships between the United States economic trends and the operational performance of Toyota.…
There are many makes and models of vehicles on the market that claim to be both environmental friendly and cost effective. The American automotive industry along with their foreign counterparts has provided the consumers with affordable vehicles. It is estimated that alternative vehicles will make up less than 10 percent of the market by 2016 (J.D. Power and Associates "2011 U.S. Green Automotive Study,") despite the large number of models expected to become available in the coming years. This paper will compare and show the differences why consumers are not purchasing alternative fuel vehicles at a higher volume.…
The first macroenvironmental factor that Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are “green” or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla Motors produces and sells fully electric cars as well as electric vehicle powertrain components that give off no tailpipe emissions. Also Tesla motor vehicles cut CO2 emissions in half compared to gas burning automobiles that currently dominates the roads today. Environmental consciousness is what Tesla Motors is built on and its pursuit of diminishing dependence upon a diminishing resource for their consumers is what the company values most and depends on most for increasing revenue.…
Going green is one of the initiatives that has been going on in different parts of the world. Pollution has been one of the major causes of climate change. Going green is hence aimed at reducing the pollution levels and enlightening the society on the importance of living in a green environment. The eco-system cycle should be safe guarded for the welfare of the future. Production companies have been on the look out for techniques that enhance the theme of going green (Davies 2012). Car companies have been on the competitive edge to come up with vehicles that operate in an environmentally friendly way. The following is a highlight of some of the cars from different car manufacturing companies which have come up with the goal of going green.…