Case Study: Financial Performance & Swot Analysis of Pernod Ricard – Global’s Premium Spirits & Wines
Case Study: Financial performance & SWOT analysis of Pernod Ricard – Global’s premium spirits & wines
Date: 22nd November, 2010.
I certify that the above coursework is all my own work.
Word Count: net 1988 words
Table of contents
Case Study: Financial performance & SWOT analysis of Pernod Ricard – Global’s premium spirits & wines 1
Table of contents 2
Executive summary 3
Financial Ratios Analysis 4
Liquidity Ratios 4
Assets management ratios 5
Debt ratios 6
Profitability ratios 7
Market value and dividend Ratios 8
Growth ratios 9
Financial Strategies and direction 10
Global Market competition analysis 11
SWOT analysis – Pernod Richard 13
Appendix 1 (Financial Ratios) 15
Appendix 2 (Working of financial ratios calculation) 18
Appendix 3 (Peer Median Ratio components) 21
Reference 22
Executive summary Pernod Ricard was born in 1975 out of the link-up of two drinks specialists, Pernod SA and Ricard SA; it was able to take advantages of new resources to develop its Market Companies and its brand portfolio (Ricard, Pernod, Pastis 51, Suze, Dubonnet, etc.) in France and other countries.
The Group has continued its growth with the start-up of operations in Asia and the creation of an extensive, dense market company in Europe over ten years, it has extended its coverage to all the countries of the 15-member European Union, establishing a strong brand presence; nowadays it has expanded its companies in 70 countries.
My research is to analyze & identity the financial problems it facing, make recommendations for them in order to improve Pernod Richard’s financial situation and its competitiveness in the global markets in its future.
The research is based on using benchmarking with different kinds of financial ratios compared to one of its competitor – Diageo & the international peer average ratios under the vertical and horizontal analysis (3 years figures).
The reason of choosing Diageo because it has following characteristics as same as Pernod Richard’s:
Date: 22nd November, 2010.
I certify that the above coursework is all my own work.
Word Count: net 1988 words
Table of contents
Case Study: Financial performance & SWOT analysis of Pernod Ricard – Global’s premium spirits & wines 1
Table of contents 2
Executive summary 3
Financial Ratios Analysis 4
Liquidity Ratios 4
Assets management ratios 5
Debt ratios 6
Profitability ratios 7
Market value and dividend Ratios 8
Growth ratios 9
Financial Strategies and direction 10
Global Market competition analysis 11
SWOT analysis – Pernod Richard 13
Appendix 1 (Financial Ratios) 15
Appendix 2 (Working of financial ratios calculation) 18
Appendix 3 (Peer Median Ratio components) 21
Reference 22
Executive summary Pernod Ricard was born in 1975 out of the link-up of two drinks specialists, Pernod SA and Ricard SA; it was able to take advantages of new resources to develop its Market Companies and its brand portfolio (Ricard, Pernod, Pastis 51, Suze, Dubonnet, etc.) in France and other countries.
The Group has continued its growth with the start-up of operations in Asia and the creation of an extensive, dense market company in Europe over ten years, it has extended its coverage to all the countries of the 15-member European Union, establishing a strong brand presence; nowadays it has expanded its companies in 70 countries.
My research is to analyze & identity the financial problems it facing, make recommendations for them in order to improve Pernod Richard’s financial situation and its competitiveness in the global markets in its future.
The research is based on using benchmarking with different kinds of financial ratios compared to one of its competitor – Diageo & the international peer average ratios under the vertical and horizontal analysis (3 years figures).
The reason of choosing Diageo because it has following characteristics as same as Pernod Richard’s: