Case Analysis of Deere and Company
TOTAL QUALITY MANAGEMENT: A CASE ANALYSIS OF DEERE & COMPANY
By
Geric F. Miñano
BACKGROUND OF THE CASE
Deere & Company, founded in 1837, is a word leading manufacturer, distributor, and financier of equipment for agriculture, construction, forestry, and commercial and consumer applications, today does business in more than 160 countries, manufactures products in 10 countries and employs more than 34,000 people worldwide. Deere & Company or also known as John Deere has been the free world's largest producer of agricultural equipment since 1963, and is a leading producer of construction and forestry equipment. The company markets North America's broadest line of lawn and grounds care equipment, and is a major producer of diesel engines and parts.
Since 1837, John Deere has seen a great many changes in its business, its products, and its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders. And Deere has never outgrown, nor forgotten, its founder's original core values: integrity, quality, commitment and innovation. Those values determine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, and employee.
Deere’s objective has consistently been to be the low-cost producer in the markets it serves. However, it seeks to do so while maintaining an image of quality and customer focus. Its company values are quality, innovation, integrity, and commitment. Because of the company close ties to the agricultural industry, corporate performance in both sales and profits was highly variable over the last several decades due to cycles of low process and oversupplies of many agricultural products. During that period, the company made various adjustments in its product mix and manufacturing processes to enable it to better compete and
By
Geric F. Miñano
BACKGROUND OF THE CASE
Deere & Company, founded in 1837, is a word leading manufacturer, distributor, and financier of equipment for agriculture, construction, forestry, and commercial and consumer applications, today does business in more than 160 countries, manufactures products in 10 countries and employs more than 34,000 people worldwide. Deere & Company or also known as John Deere has been the free world's largest producer of agricultural equipment since 1963, and is a leading producer of construction and forestry equipment. The company markets North America's broadest line of lawn and grounds care equipment, and is a major producer of diesel engines and parts.
Since 1837, John Deere has seen a great many changes in its business, its products, and its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders. And Deere has never outgrown, nor forgotten, its founder's original core values: integrity, quality, commitment and innovation. Those values determine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, and employee.
Deere’s objective has consistently been to be the low-cost producer in the markets it serves. However, it seeks to do so while maintaining an image of quality and customer focus. Its company values are quality, innovation, integrity, and commitment. Because of the company close ties to the agricultural industry, corporate performance in both sales and profits was highly variable over the last several decades due to cycles of low process and oversupplies of many agricultural products. During that period, the company made various adjustments in its product mix and manufacturing processes to enable it to better compete and