Brand Perception of Emami "Fair and Handsome"
Emami Ltd., one of the fastest growing personal and health care companies from INDIA is a part of the diversified Emami Group of Companies, with business interest in paper, writing instruments, information technology, healthcare services and real estate.
Emami has come a long way since it started in 1974 as an enterprise dedicated to beauty and personal care. Today, it is one of the premier FMCG companies in India with a group turnover of US$ 200 million.
Emami products are available in 53 countries across ASIA, EUROPE, AFRICA, AUSTRALIA and parts of NORTH AMERICA. Emami has also set us its overseas Branches in UK & UAE.
Emami Products are available in Nepal since 1997. Himani Boroplus Antiseptic Cream and Himani Navratna Oil have become category leaders over the period.
“Fair and Handsome” cream for men is a product of Emami Ltd, in association with Activor Corp.USA.
The cream claims to have a unique formula which makes skin fairer in just 4 weeks. It has double strength peptide complex which makes the product suitable for tough male skin, which is 3 times more exposed to sun's UV rays, 5 times more exposed to pollution, 2 times more exposed to stress factors, compared to women. Male skin is also damaged by abrasive action of shaving blade and hence after shave application of this product was also said to be useful.
Emami Fair and Handsome is targeted at Urban Male consumer between the ages of 15-35.
The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market's big players.
LAUNCH
Fair and Handsome was first launched by Emami Ltd in Nepal on 19th Nov. 2005.
In India,the launch was done after testing the product in Andhra Pradesh and Tamil Nadu.
The post launch research done in INDIA indicated that 73% consumers reported improvement in complexion, 78% found it to be an effective after-shave moisturizer & 75% found effective oil control.
The domestic
Emami has come a long way since it started in 1974 as an enterprise dedicated to beauty and personal care. Today, it is one of the premier FMCG companies in India with a group turnover of US$ 200 million.
Emami products are available in 53 countries across ASIA, EUROPE, AFRICA, AUSTRALIA and parts of NORTH AMERICA. Emami has also set us its overseas Branches in UK & UAE.
Emami Products are available in Nepal since 1997. Himani Boroplus Antiseptic Cream and Himani Navratna Oil have become category leaders over the period.
“Fair and Handsome” cream for men is a product of Emami Ltd, in association with Activor Corp.USA.
The cream claims to have a unique formula which makes skin fairer in just 4 weeks. It has double strength peptide complex which makes the product suitable for tough male skin, which is 3 times more exposed to sun's UV rays, 5 times more exposed to pollution, 2 times more exposed to stress factors, compared to women. Male skin is also damaged by abrasive action of shaving blade and hence after shave application of this product was also said to be useful.
Emami Fair and Handsome is targeted at Urban Male consumer between the ages of 15-35.
The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market's big players.
LAUNCH
Fair and Handsome was first launched by Emami Ltd in Nepal on 19th Nov. 2005.
In India,the launch was done after testing the product in Andhra Pradesh and Tamil Nadu.
The post launch research done in INDIA indicated that 73% consumers reported improvement in complexion, 78% found it to be an effective after-shave moisturizer & 75% found effective oil control.
The domestic