To expand their Business Ben and Jerry issued a statewide public stock offering which meant that people of Vermont would be part owners of the company. The stock price was set to as low as $10.50 cents per share and so some families were able to purchase. I think that their strategy was beneficial to the residents of Vermont because most people invested their money into the company because they liked what Ben and Jerry’s company stood for. With the money that they contributed, Ben and Jerry would continue investing in social change. Yes, I believe that Ben and Jerry’s company had a social mission, They focused on the well-being of others by providing careers for employees. The suppliers they used were all locals and were only loyal to them. For example, they only used milk from Vermont in their ice cream. When Ben and Jerry needed new ingredients for their ice cream they sought out another local business bakery in Yakus, New York which only employed recovering addicts and homeless people. Ben and Jerry were also able to grow financially without harming the environment or other …show more content…
Even after their company was sold to Unilever Ben and Jerry made sure that Unilever would continue their mission to social responsibility and made an agreement that Unilever would pay $ 1.1 million dollars into the Ben and Jerry’s foundation each year. Society played a huge role in supporting Ben and Jerry with their business vision. When they were against something they used their product to communicate with society. Their products were inspired by politics and recent social issues. For example, In 1998 Ben and Jerry protested President Ronald Reagan's military spending. To protest Ben and Jerry launched one percent for peace campaign and also created a new ice cream flavor which was peace