Assignment 1 bus 499
Assignment 1: Strategic Management and Strategic Competitiveness
Ebony Bonnemere
Bus 499
Dr. Marilyn Carroll
January 14, 2013
The company I chose is Google (GOOG). This company is the multinational leader in in technology that aims to “organize the world’s information and make it universally accessible and useful.” Google was founded by Larry Page and Sergey Brin in 1996 and their headquarters is at 1600 Amphitheatre Parkway, Mountain View, California 94043, Google was reincorporated in Delaware in 2003 and operates six data centers across the U.S., one in Belgium and another in Finland. Plans are in place for the completion of three more data centers in Singapore, Taiwan and Hong Kong (NASDAQ).
Google strives to have an open culture; they believe that it’s the people that help makes the company a success. Every associate has a hands-on contribution and feel comfortable sharing ideas and opinions about the company with each other (NASDAQ). ). Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products first (Scribd, 2008).
Google was first incorporated as a privately held company on September 4, 1998. Their main product is the search engine, which is the most popular search engine across the globe. Google runs more than one million servers in data centers around the world and process more than one billion search requests on a daily basis’s (NASDAQ).
Globalization and technology has impacted Google by the shifting of consumer demand, service disruptions and increasing competition from both establish and start-up companies in the industry, which ranges from traditional media to social networking (NASDAQ).
Google has a lot of
Ebony Bonnemere
Bus 499
Dr. Marilyn Carroll
January 14, 2013
The company I chose is Google (GOOG). This company is the multinational leader in in technology that aims to “organize the world’s information and make it universally accessible and useful.” Google was founded by Larry Page and Sergey Brin in 1996 and their headquarters is at 1600 Amphitheatre Parkway, Mountain View, California 94043, Google was reincorporated in Delaware in 2003 and operates six data centers across the U.S., one in Belgium and another in Finland. Plans are in place for the completion of three more data centers in Singapore, Taiwan and Hong Kong (NASDAQ).
Google strives to have an open culture; they believe that it’s the people that help makes the company a success. Every associate has a hands-on contribution and feel comfortable sharing ideas and opinions about the company with each other (NASDAQ). ). Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products first (Scribd, 2008).
Google was first incorporated as a privately held company on September 4, 1998. Their main product is the search engine, which is the most popular search engine across the globe. Google runs more than one million servers in data centers around the world and process more than one billion search requests on a daily basis’s (NASDAQ).
Globalization and technology has impacted Google by the shifting of consumer demand, service disruptions and increasing competition from both establish and start-up companies in the industry, which ranges from traditional media to social networking (NASDAQ).
Google has a lot of
References: Scribd. (2008). Retrieved January 20, 2013, from Thesis: http://www.scribd.com/doc/16062744/Googles-Success Ivestopedia. (2012, Novemeber 22). Retrieved Jnauary 20, 2013, from How Dose Google Makes Its Money: http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-money-from-goog1121.aspx#axzz2IZxQ1SAh Google. (n.d.). Retrieved January 20, 2013, from Google: www.google.com/about/company (2013). Strategic Management and Strategic Competitiveness 2. In A. M. Hitt, Strategic Mangement Concepts and Cases (p. pg17 ans 18). Manson, Ohio: Cengage Learning. NASDAQ. (n.d.). Retrieved Januray 20, 2013, from NASDAQ: www.nasdaq.com/symbolgoog