Analysis of Corporate Recruitment
Analysis of Corporate Website Recruitment
Nathalie C. Bourdereau
University of Maryland University College
Nike, Adidas, and New Balance are three well-known athletic shoe and apparel companies that allow for applicants to apply online but use different approaches to achieving that important recruitment tool. Each organization offers information on their websites that helps to inform prospective applicants about the culture and benefits. This approach can “improve the image of the organization” and “ is likely to result in prospective applicants pursuing employment with the organizations” (Heneman, 2012, p. 210).
Nike, NIKE, Inc. is “the world’s leading innovator in athletic footwear, apparel, equipment and accessories” (NIKE 2012). On it’s main website page at www.nikeinc.com there is a link for careers. Obviously, Nike is a huge company but search engine allows you to narrow certain job specifications down with ease. The website has the capability to apply online. corporate culture is very clear on website. There are no links to relevant websites but the necessary information is easily conveyed to avoid confusion. One way the website assures this is to make sure the position information is updated regularly. Nike uses an employment brand message because there careers section is closely tied to their product marketing.
Adidas “produces sportswear and sports equipment. It offers its products primarily through three brands: adidas, TaylorMade and Reebok. The company operates in Europe, the Americas and Asia. It is headquartered in Herzogenaurach, Germany and employed about 46,824 people as of December 31, 2011” (adidas, 2012, p.3). The website is very easy to use and has information readily easy to view. There is an online application and the website included plenty of current information on the culture of the company. An article reports that the sportswear company, Adidas, aims to reduce its
Nathalie C. Bourdereau
University of Maryland University College
Nike, Adidas, and New Balance are three well-known athletic shoe and apparel companies that allow for applicants to apply online but use different approaches to achieving that important recruitment tool. Each organization offers information on their websites that helps to inform prospective applicants about the culture and benefits. This approach can “improve the image of the organization” and “ is likely to result in prospective applicants pursuing employment with the organizations” (Heneman, 2012, p. 210).
Nike, NIKE, Inc. is “the world’s leading innovator in athletic footwear, apparel, equipment and accessories” (NIKE 2012). On it’s main website page at www.nikeinc.com there is a link for careers. Obviously, Nike is a huge company but search engine allows you to narrow certain job specifications down with ease. The website has the capability to apply online. corporate culture is very clear on website. There are no links to relevant websites but the necessary information is easily conveyed to avoid confusion. One way the website assures this is to make sure the position information is updated regularly. Nike uses an employment brand message because there careers section is closely tied to their product marketing.
Adidas “produces sportswear and sports equipment. It offers its products primarily through three brands: adidas, TaylorMade and Reebok. The company operates in Europe, the Americas and Asia. It is headquartered in Herzogenaurach, Germany and employed about 46,824 people as of December 31, 2011” (adidas, 2012, p.3). The website is very easy to use and has information readily easy to view. There is an online application and the website included plenty of current information on the culture of the company. An article reports that the sportswear company, Adidas, aims to reduce its
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